Name: NextAtlas
Author: NextAtlas

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

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Image Recognition

Interactive Application Security Testing (IAST)

Kubernetes Monitoring

Service Mesh

Development

Alumni Management

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Pay Equity

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Code Review

Data Center Backup

Data Integration

Data Masking

Database Load Balancing

Edge Computing

Email Encryption

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Object Storage

SQL Server Performance Monitoring

Unified Endpoint Management (UEM)

Web Content Filtering

Information Technology

A/B Testing

AI Writing Assistant Software

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Content Management

Customer Journey Analytics

Digital Asset Management

Digital Content Creation

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Tag Management

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales Consulting

Sales

Animation

Dealer Management

PCB Design

Travel Agency

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NextAtlas, developed by iCoolhunt S.p.A., is a generative trend forecasting service powered by AI technology. According to the vendor, it utilizes large language models and the Nextatlas engine to analyze data and predict weak signals of change. The product is designed for businesses of all sizes, from startups to large enterprises, and caters to various professionals and industries including marketing and advertising professionals, brand managers, product managers, market researchers, trend forecasters, fashion and retail industries, and consumer goods industries.

## Key Features

**AI-powered Trend Forecasting**: According to the vendor, NextAtlas leverages AI technology to provide trend forecasting services. By analyzing data using large language models and the Nextatlas engine, businesses can gain insights into future consumer behaviors and trends.

**Early Adopter Detection**: The vendor claims that NextAtlas identifies and analyzes early adopters, uncovering emerging trends by tracking their interests and behaviors. This can help businesses understand future audience preferences and stay ahead of the curve.

**Always-On Analysis**: NextAtlas offers continuous analysis of emerging trends, providing real-time insights. The vendor states that with up-to-date data, businesses can remain agile and proactive in their strategies.

**Custom Solutions**: According to the vendor, NextAtlas can be customized to address specific business challenges, offering tailored solutions. It helps businesses uncover attractive opportunities and guides them in driving actionable strategies for innovation.

**Data-rich Trend Prediction**: NextAtlas utilizes a vast dataset of consumer interests and behaviors to provide data-rich trend predictions. The vendor claims that by analyzing data from a cross-industry community of early adopters, experts, and innovators, businesses can gain valuable insights.

**End-to-End Trend Research Platform**: NextAtlas provides an end-to-end trend research platform that combines AI-driven analysis and insights. According to the vendor, it assists businesses in building products, strategies, and campaigns that connect with tomorrow's consumers.

**AI-Driven Case Finder**: NextAtlas features an AI-powered case finder that matches businesses with relevant examples and case studies. The vendor states that by utilizing AI algorithms, it curates a selection of verified sources aligned with specific business needs.

**Real-Time Updates**: According to the vendor, NextAtlas continuously updates its predictions and insights with new data, ensuring businesses have access to accurate and up-to-date information for their decision-making processes.

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Competitive Intelligence

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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NextAtlas

Overview

What is NextAtlas?