Name: nfluence Adserver
Author: nFluence

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Flowchart

Development

Career Center

Education

Business Intelligence (BI)

Collaboration

Enterprise Search

Streaming Analytics

Enterprise

Accounting

Accounting and Tax Services

Budgeting and Forecasting

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Application Virtualization

Blade Servers

Cloud Storage

Disaster Recovery

Fraud Detection

IT Professional Services

Identity Verification

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Office Migration and Repair

Packet Analyzer

Penetration Testing

Single Sign-On

Vector Databases

Virtual Data Room

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Content Management

Customer Success

Digital Content Creation

Email Marketing

Enterprise Marketing Management

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

URL Shorteners

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Revenue Operations

Sales

Interior Design

Inventory Management

Moving Software

PCB Design

Population Health Management

Public Transportation

Retail Execution

Retail Management

Vertical-Specific

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nfluence Adserver is an advertising server platform designed to assist businesses in managing and optimizing their digital advertising campaigns. According to the vendor, this platform offers a comprehensive range of features that can enhance the effectiveness of online advertising efforts. It is suitable for businesses of various sizes, including small businesses and large enterprises. Digital advertising agencies, media buying agencies, marketing departments, e-commerce companies, and online publishers from various industries can benefit from nfluence Adserver.

## Key Features

**Real-time Reporting**: According to the vendor, nfluence Adserver provides real-time reporting capabilities that offer detailed metrics, such as impressions, clicks, conversions, and revenue. This feature enables users to monitor campaign effectiveness and make data-driven decisions.

**Advanced Targeting Options**: The platform offers advanced targeting options based on demographics, location, device type, browsing behavior, and more. According to the vendor, this allows for precise targeting and improved ad performance.

**Ad Serving Optimization**: nfluence Adserver includes ad serving optimization features such as ad rotation, frequency capping, and pacing controls. According to the vendor, these features ensure optimal ad exposure, prevent ad fatigue, and allow users to prioritize different ad campaigns.

**Campaign Management**: The platform provides comprehensive campaign management tools to streamline the process of creating, launching, and managing digital advertising campaigns. According to the vendor, users can easily set up campaigns, define targeting parameters, upload creatives, and monitor performance in one place.

**Conversion Tracking**: According to the vendor, nfluence Adserver enables users to track conversions and attribute them to specific ads or campaigns. This feature helps measure the effectiveness of advertising efforts and optimize campaigns for better results.

**Ad Fraud Detection**: The platform includes ad fraud detection capabilities to identify and prevent fraudulent activities in digital advertising. According to the vendor, advanced algorithms and machine learning techniques are utilized to detect suspicious traffic, click fraud, and other fraudulent activities, ensuring that ad budgets are allocated to legitimate impressions and clicks.

**Multi-channel Advertising**: nfluence Adserver supports multi-channel advertising, allowing users to run campaigns across various digital channels, including display, mobile, video, and native advertising. According to the vendor, this enables businesses to reach their target audience through multiple touchpoints and maximize campaign reach and effectiveness.

**Inventory Management**: The platform offers inventory management features to efficiently manage and optimize ad inventory. According to the vendor, users can organize and categorize inventory based on various criteria, such as ad formats, placements, and pricing models. This helps ensure optimal utilization of available inventory and maximize revenue.

**Ad Creative Management**: nfluence Adserver provides tools for managing and optimizing ad creatives. According to the vendor, users can easily upload, organize, and test different ad creatives to find the most effective combinations. The platform supports various ad formats, including static banners, rich media, video, and interactive ads.

**Campaign Optimization**: The platform offers campaign optimization features to improve the performance of digital advertising campaigns. According to the vendor, users can leverage data insights and analytics to make informed decisions and optimize targeting, bidding, and ad creatives for better results. Optimization can be performed manually or through automated algorithms.

Remarkety

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Appcast Exchange

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nfluence Adserver

Ad serving describes the technology and service that places advertisements on web sites.

nFluence

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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nfluence Adserver

Overview

What is nfluence Adserver?