Name: Nielsen Compass Planner
Author: Nielsen

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Agile Development

Image Recognition

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Code Review

Data Deduplication

Data Integration

Data Lakehouse

Data Privacy Management

Data Warehouse

Database Load Balancing

Edge Computing

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Low-Code Development

Managed IT Service

Network Performance Monitoring

Network Simulation

Privileged Access Management

Release Management

Software Components

Tape Storage

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Analytics

Digital Asset Management

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Presales

eCommerce Analytics

Sales

Database Security

Virtualization Security

Security

Animal Shelter

Computer-Aided Design (CAD)

Debt Collection

Equation Editors

Laboratory Information Management

Patient Engagement

Spreadsheet

eDiscovery

Vertical-Specific

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Nielsen Compass Planner optimizes media budgets by combining clients’ data with their media allocation plans. Using machine learning algorithms and ROI norms sourced from Nielsen's global clientele, customers are able to maximize ad dollars in their media plan, and better predict future campaign performance.

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Nielsen Compass Planner

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Nielsen

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Nielsen Compass Planner

Overview

What is Nielsen Compass Planner?