Name: NP6
Author: ChapsVision

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NP6 by ChapsVision is a marketing automation solution that aims to enhance customer communication management. According to the vendor, NP6 enables marketing and sales professionals in various industries, including e-commerce, retail, and financial services, to efficiently target customers, improve marketing performance, and personalize customer experiences. It is designed to seamlessly integrate with IT systems, allowing for streamlined operations and data-driven decision-making.

## Key Features

**Data availability**: According to the vendor, NP6 allows users to target their audience quickly without relying on the IT team. It provides marketing and sales performance insights to support data-driven decision-making.

**360° Customer View**: NP6 offers a comprehensive customer view that is connected to the organization's IT system. It features a drag and drop editor for creating triggers based on events, searches, or time, planning tasks, measuring performance, and managing cross-channel campaigns.

**Individual Cross-Channel Campaigns**: NP6 enables personalized customer experiences by allowing users to create cross-channel scenarios. According to the vendor, it seamlessly integrates with various applications, enabling the activation of campaigns across integrated channels.

**Data + Visualization Solution**: NP6 combines data aggregation, segmentation, communication path automation, message design, and multi-channel delivery. It aims to provide users with a holistic view of customer data and enhance communication across multiple channels, including email, SMS, web, mobile, and social networks.

**Centralized Customer Data**: NP6 centralizes online and offline customer data, including CRM, product catalogs, receipts, web transactions, navigation, behaviors, business scores, and third-party data. According to the vendor, this comprehensive data enables better customer understanding and targeted campaign delivery.

**Good Deliverability**: According to the vendor, NP6 ensures high email deliverability and helps maintain a positive reputation with ISPs. It provides support from deliverability experts, assisting with managing brand reputation, compliance with regulations, and staying updated with email innovations.

**Connect**: NP6 aims to consolidate customer data and provide a unified view of customers. According to the vendor, it enables users to gain valuable insights and drive personalized marketing strategies.

**Individualize**: NP6 allows users to start personalized conversations with customers. According to the vendor, it enables the tailoring of campaigns to meet specific customer needs and preferences, enhancing the overall customer experience.

**Optimize**: NP6 provides users with the ability to test and measure the performance of campaigns. According to the vendor, it offers valuable insights into campaign effectiveness, allowing for optimization of marketing efforts.

Lite

Professional

Premium

ConvergeHub

GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.

Starter

Prime

Powerhouse

Supreme

Ultimate

GreenRope

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

ChapsVision

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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NP6

Overview

What is NP6?