Name: Nurtigo
Author: Modalsource

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Push Notifications

Development

Audit

Business Intelligence (BI)

Collaboration

IP PBX

Org Chart

Procurement

Enterprise

Accounting

Spend Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Center Power

Data Quality

Density-Optimized Servers

Disk Based Backup

Fraud Detection

Hadoop-Related

IT Infrastructure Monitoring

Identity Management

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Managed Print

Network Performance Monitoring

Object Storage

Relational Databases

Smart Contracts

Virtual Private Network (VPN)

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Click Fraud

Content Management

Contest Management

Direct Mail Automation

Email Marketing

IP Geolocation

Intent Data

Local Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Trade Promotion Management

Sales

Antivirus

Security

Estate Planning

Lease Management

Mobility as a Service

Nonprofit Fundraising

Public Transportation

Scholarship Management

Smart Cities

Telemedicine

Vertical-Specific

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Nurtigo is a sales and marketing automation tool aimed at streamlining business operations and driving growth. According to the vendor, Nurtigo offers a solution for professionals in various industries, including retail, hospitality, training centers, B2B, B2C, marketing agencies, and e-commerce businesses. The product provides centralized data management, customizable business intelligence dashboards, and dynamic segmentation capabilities to help businesses optimize marketing campaigns and enhance sales strategies, with the goal of achieving higher ROI.

## Key Features

**Centralized Data Management**: According to the vendor, Nurtigo seamlessly integrates with various software applications, such as CRM, accounting, and warehouse management systems, providing users with a centralized dashboard to view and analyze their data.

**ROI Analysis**: The vendor claims that Nurtigo's business intelligence dashboard tracks the performance of marketing campaigns by processing data from multiple sources, including marketing, CRM, and management systems. This feature aims to provide businesses with insights into their return on investment.

**Customizable Business Intelligence Dashboards**: Nurtigo offers customizable dashboards that provide a comprehensive view of marketing and sales activities, inventory availability, and more. The vendor states that businesses can tailor these dashboards to identify profitable channels and make data-driven decisions.

**Dynamic Segmentation**: According to the vendor, Nurtigo's artificial intelligence dynamically profiles and organizes contacts based on factors such as purchased products, frequency of purchases, and value. This feature aims to help businesses identify key customers and customize marketing efforts accordingly.

**Personalized Business Intelligence Dashboard**: Nurtigo's business intelligence dashboard is customizable and tailored to the specific needs of each business, providing personalized insights based on the data provided by the user.

**Marketing Automation for E-commerce**: The vendor claims that Nurtigo offers features specifically designed for e-commerce businesses, including customer data tracking and segmentation, product recommendations, web personalization, email personalization, and comprehensive data analysis.

**Marketing Automation for Sales Force**: Nurtigo provides tools to enhance sales strategies, including lead tracking and nurturing, personalized email marketing, contact management, real-time notifications, and automated follow-ups, according to the vendor.

**Marketing Automation for Marketing**: According to the vendor, Nurtigo helps businesses transform contacts into customers through targeted communication campaigns. This includes features such as inbound marketing, interest tracking, lead nurturing, personalized email marketing, and data analysis.

**Marketing Automation for B2B**: Nurtigo simplifies B2B sales processes by attracting potential customers through inbound marketing, segmenting contacts based on interests, nurturing leads with relevant communications, lead scoring, and comprehensive business intelligence analysis, according to the vendor.

**Marketing Automation for B2C**: According to the vendor, Nurtigo maximizes sales and customer engagement in the B2C sector through inbound marketing, interest tracking, lead nurturing, personalized web experiences, email automation, and in-depth data analysis.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Nurtigo

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Modalsource

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Nurtigo

Overview

What is Nurtigo?