OEMAD
What is OEMAD?
OEMad.ai is a machine learning-powered OEM ad platform offering direct access to users across Xiaomi, Transsion, Oppo, VIVO, Huawei, and Samsung devices worldwide. Built with event-based optimization in mind, OEMad enables advertisers to scale campaigns based on real in-app actions such as registrations, and purchases. OEMad is presented as a gateway to the OEM advertising ecosystem.
OEMad.ai offers four tailored solutions for OEM traffic
- oemad.DSP - A self-service platform with automatic ML-based optimization for any in-app event — with the ability to pay per action.
- oemad.FACTORY- Factory-level pre-installations on new smartphones at the manufacturing stage (Xiaomi, Transsion, Oppo, VIVO, Huawei, Samsung). Designed for high-volume scale. Minimum budget: $50,000 per manufacturer.
- oemad.UNIQUE - Access to exclusive placements, which are unavailable in OEM self-serve platforms. Fully integrated into ML-driven campaign flows. Minimum budget: $2,000/month.
- oemad.PAI - Cloud-based pre-installs are presented to users during device setup. Minimum budget: $10,000 per manufacturer.
The vendor states that OEMad.ai's event-level optimization lets users run campaigns based on what matters — not just installs, but real actions. They further state that they don’t mask traffic behind platform PIDs, and that the service provides access to users who are unreachable through traditional ad channels like social media or search.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What are OEMAD's top competitors?
Digital Turbine and Liftoff are common alternatives for OEMAD.