#1 most frequent
United States of America
38.4%94 installations of 245
What is Open Web Analytics?
Open Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.
Categories & Use Cases
Who Buys & Uses Open Web Analytics
#2 most frequent
Germany
9.4%23 installations of 245
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.5%16 installations of 245
Open Web Analytics is a mature software for self-hosted web analytics
Use Cases and Deployment Scope
I offer installation, updating, and maintenance services. I do offer training and coaching. Some of my customers create a lot of content and need the scripts rather often. Open Web Analytics is used for Javascript-based tracking, campaign tracking, E-Commerce tracking, conversion tracking, and action tracking. In all of the tracking, the page internal trackings beyond heat maps are of most interest to my users. The stable owner history is clearly an advantage in the marketing of the product. Focusses are on tracking event pipeline customizations for user groups, and event handler adoptions. Some customers use it for purposes the customization of their database schemes beyond roles and capabilities. It is a great deal to optimize configurations, and make appropriate use of API of the content creation tool chain, content management toolchains, and tracking toolchains like Google Analytics API. I customize filters hooks and event hooks a lot for my customers. This is the main advantage for conversion processes that Open Web Analytics offers. There of course several pattern that can be reused often. The integration for user experience and satisfaction research among extracted real user groups is very interesting and provides many advances for my customers. The similarity to Wordpress in the architecture of roles and competency profiles is another big advantage.
Pros
- High performance track and state-of-the-art analyze the human use of website pages and apps.
- Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
- Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
- Supports best practices established for content management frameworks based on WordPress or MediaWiki.
Cons
- Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
- A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
- Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
- Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.
Most Important Features
- Tracking of Campaigns, E-Commerce, Conversion, and Actions of pages.
- A well documented and versatile PHP SDK on a extensible framework.
- Event Tracking Pipeline for event handler with practicable customizability.
- Adaptable reporting with own metrics.
Return on Investment
- Moderate lifetime operating costs.
- Enhances the performances of all online business interests enormously.
- Enables a great customized experience of web analytics.
- Compatible to web analytics standards and references.
Alternatives Considered
Google Analytics, Matomo Analytics and Bing Webmaster Tools
Other Software Used
Google Analytics, Matomo Analytics, Bing Webmaster Tools