Name: Open Web Analytics
Rating: 9 (12 reviews)
Author: Open Source

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Interactive Application Security Testing (IAST)

Product Lifecycle Management (PLM)

Service Mesh

Development

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Operational Analytics

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Pay Equity

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Archiving

Build Automation

Cloud Storage

Composable Infrastructure

Data Integration

Data Privacy Management

Database Performance Monitoring

Email Verification

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Network Diagnostics

Network Performance Monitoring

Network Simulation

SQL Server Performance Monitoring

Storage Management

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Computer-Assisted Translation

Content Management

Creative Collaboration

Email Marketing

Marketing Automation

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

API Security

Security

Construction Management

ID Card

Laboratory Information Management

Last Mile Delivery

Municipal

Nonprofit CRM

Roofing

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Google Analytics

Google

Matomo Analytics

Matomo

HitsLink

Net Applications

Adobe Target

Adobe

Google Tag Manager

Piano Analytics

Piano Software

Quantcast Measure

Quantcast

Countly

Contentsquare

Open Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.

Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.

Free download (open source)

Content Optimization Bundle

Growth Bundle

Premium Bundle

Essential

Business

Free 30 day trial

Email Support Subscription

Open Web Analytics

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Likelihood to Recommend

Open Source

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

Bing Webmaster Tools

Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen

Open Web Analytics 2022-08-16 05:26:54

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Web Analytics Tools

I offer installation, updating, and maintenance services. I do offer training and coaching. Some of my customers create a lot of content and need the scripts rather often. Open Web Analytics is used for Javascript-based tracking, campaign tracking, E-Commerce tracking, conversion tracking, and action tracking. In all of the tracking, the page internal trackings beyond heat maps are of most interest to my users. The stable owner history is clearly an advantage in the marketing of the product. Focusses are on tracking event pipeline customizations for user groups, and event handler adoptions. Some customers use it for purposes the customization of their database schemes beyond roles and capabilities. It is a great deal to optimize configurations, and make appropriate use of API of the content creation tool chain, content management toolchains, and tracking toolchains like Google Analytics API. I customize filters hooks and event hooks a lot for my customers. This is the main advantage for conversion processes that Open Web Analytics offers. There of course several pattern that can be reused often. The integration for user experience and satisfaction research among extracted real user groups is very interesting and provides many advances for my customers. The similarity to Wordpress in the architecture of roles and competency profiles is another big advantage.

High performance track and state-of-the-art analyze the human use of website pages and apps.
Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
Supports best practices established for content management frameworks based on WordPress or MediaWiki.

Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.

Tracking of Campaigns, E-Commerce, Conversion, and Actions of pages.
A well documented and versatile PHP SDK on a extensible framework.
Event Tracking Pipeline for event handler with practicable customizability.
Adaptable reporting with own metrics.

Moderate lifetime operating costs.
Enhances the performances of all online business interests enormously.
Enables a great customized experience of web analytics.
Compatible to web analytics standards and references.

Google Analytics, Matomo Analytics and Bing Webmaster Tools

Google Analytics, Matomo Analytics, Bing Webmaster Tools

Open Web Analytics

Overview

What is Open Web Analytics?