Name: OpenDEM
Author: 2open

Digital Adoption

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Corporate Learning Management

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High Availability Cluster

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IoT Security

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Multichannel Retail

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OpenDEM is an email marketing platform developed by Web Service Internet Solutions S.r.l. It is designed to simplify and streamline the process of creating and sending newsletters. The platform is suitable for small and medium-sized businesses (SMBs) seeking a user-friendly email marketing solution. OpenDEM is utilized by marketing professionals, small business owners, e-commerce companies, non-profit organizations, and event organizers to effectively engage their target audience through personalized email campaigns.

**Easy HTML Newsletter Creation**: OpenDEM offers an intuitive interface that guides users through the process of creating customized HTML newsletters. With pre-designed templates and layouts, users can easily create professional-looking newsletters. The platform provides four different editing modes to cater to users' varying expertise levels.

**Efficient Contact List Management**: OpenDEM allows users to efficiently manage their email recipients by organizing them into lists. Users can segment their contacts based on specific criteria, enabling targeted and personalized email campaigns. The platform supports both single opt-in and double opt-in methods for managing subscriptions. Additionally, users can access aggregated statistics for each list, providing valuable insights into campaign performance.

**Real-Time Tracking and Monitoring**: OpenDEM provides real-time tracking and monitoring of email campaign results. Users can access detailed statistics for each newsletter, including recipient opens, clicks, and unsubscribe requests. The platform also maintains a comprehensive history of all sent newsletters, allowing users to analyze and compare campaign performance over time.

**Anti-Spam Newsletter Delivery**: OpenDEM prioritizes email deliverability by actively combating spam and adhering to GDPR regulations. The platform regularly evaluates and verifies its infrastructure and security policies to maintain a high reputation for its IP addresses and servers. OpenDEM assists users in maintaining clean recipient lists and managing opt-outs to ensure compliance with data protection regulations.

**API Integration for Data Synchronization**: OpenDEM offers seamless integration with other tools and applications through its free API. Users can easily synchronize their contact data, add or remove contacts, and automate workflows. The platform supports integration with websites, blogs, e-commerce platforms, and custom applications, providing a unified solution for managing email marketing efforts.

**Flexible Pricing Plans**: OpenDEM offers a range of pricing plans tailored to different email sending needs. Users can choose the plan that aligns with their contact list size and project requirements. The pricing plans are scalable, allowing users to upgrade as their contact list and campaigns grow. OpenDEM ensures transparent and detailed pricing information, providing cost-effective options compared to competitors.

**Quick Setup**: OpenDEM offers a straightforward and quick setup process, allowing users to configure their account and start utilizing the platform within minutes. The intuitive interface and user-friendly onboarding process ensure a seamless experience for users.

**Segmentation and Targeting**: OpenDEM empowers users to segment their contact lists based on various criteria such as demographics, interests, or engagement level. This enables targeted and personalized communication, ensuring that recipients receive relevant content tailored to their preferences.

**Automation Features**: OpenDEM provides automation features such as autoresponders and drip campaigns. Users can set up automated email sequences based on triggers or specific actions, allowing for timely and personalized communication with their audience.

**Mobile Optimization**: OpenDEM ensures that email campaigns are optimized for mobile devices, providing a seamless user experience across different screen sizes. This enables users to effectively engage with their audience on mobile devices, where a significant portion of email opens occur.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

OpenDEM

Software for bulk creation, sending and tracking of Emails for marketing purposes.

2open

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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OpenDEM

Overview

What is OpenDEM?