Name: OpenMoves
Author: OpenMoves

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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Exceptional Customer Service: Reviewers have consistently praised OpenMoves for its exceptional customer service. Users have found the support team to be responsive, knowledgeable, and genuinely interested in their success. Some users have appreciated that the customer service representatives are always available and based in the United States, providing prompt assistance with training and answering questions.

Efficient and User-Friendly Interface: OpenMoves is widely regarded as an efficient and user-friendly software. Many reviewers have described it as extremely easy to use, with a straightforward interface and drag-and-drop functionality. Users appreciate the simplicity of making quick edits, tracking analytics data, and uploading contact records. The hot spot data feature has also been highlighted by some users, allowing them to identify where readers have clicked on links.

Valuable Reporting Capabilities: The reporting capabilities of OpenMoves are highly valued by users. Reviewers have praised the reports for being easy to read and providing valuable insights into campaign effectiveness. Being able to see what works and what doesn't has helped users develop effective marketing strategies.

Button Placement: Some users have found the button placements in the email creation process to be confusing, causing a minor stumbling block. 

Report Generation: Several users have expressed a desire for easier report generation, either through email or simpler pulling methods.

Sync with Netsuite CRM: Users have noted that the software does not sync with the Netsuite CRM platform, which can be inconvenient for those who rely on this integration.

Users have found OpenMoves to be an excellent choice for launching and managing online magazines. With its personalized service and low fees, it has exceeded expectations. The platform's easy-to-use builder functionality allows users to create professional-looking email campaigns effortlessly, resulting in good open and click rates. OpenMoves is particularly attractive for small startups due to its affordable pricing. Over the years, it has continued to evolve, making email campaign management efficient for long-term users.

The user-friendly drag and drop functions in OpenMoves have made it a popular choice for creating email campaigns. While some areas of the interface could use improvement, the overall usability of the platform remains intact. The date tracking analytics provided by OpenMoves offer valuable information to users and continue to evolve. However, users have expressed a desire for the ability to use variables to create campaigns, which could enhance customization options.

One of the standout features of OpenMoves is its exceptional customer support. Users have been impressed with the professionalism, ease of communication, and flexibility with pricing demonstrated by the OpenMoves team. Comparing it to other platforms like MailChimp, users have found OpenMoves support to be vastly superior. The reports generated by OpenMoves provide useful information, helping users keep their company and services top of mind for clients. Additionally, the ability to store all client contact information in one place has proven invaluable for users.

Free

Professional

Premium

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Lite

Standard

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Starter

Plus

ActiveCampaign

OpenMoves

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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