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Openprise

Openprise

Overview

What is Openprise?

Openprise is a data automation solution designed to help business users manage and share big data and create do-it-yourself automation directly from those data. The vendor says Openprise requires no software to deploy and no coding needed; it is designed…

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Recent Reviews

TrustRadius Insights

Openprise has been used by several users to solve numerous business problems related to data cleansing, automation, normalization, and …
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Pricing

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What is Openprise?

Openprise is a data automation solution designed to help business users manage and share big data and create do-it-yourself automation directly from those data. The vendor says Openprise requires no software to deploy and no coding needed; it is designed so that users who are familiar with…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Data Management Demo for the Salesforce Stack Openprise YouTube

YouTube

Openprise interview and demo

YouTube
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Product Details

What is Openprise?

Openprise is a data automation solution designed to help business users manage and share big data and create do-it-yourself automation directly from those data. The vendor says Openprise requires no software to deploy and no coding needed; it is designed so that users who are familiar with spreadsheets can use Openprise without IT help.

Openprise Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Openprise has been used by several users to solve numerous business problems related to data cleansing, automation, normalization, and organization. Users have been able to quickly route leads and create sales opportunities accurately with the help of the data cleansing templates that allow them to normalize account and contact data. The tool has also helped users automate lead validation and enhance and deduplicate data in a matter of hours or a day at most, saving them valuable time and effort that was previously spent on manual processes.

Additionally, Openprise is used for de-duplicating leads while maintaining a user's communication preferences, reassigning audiences from one category to split into two, normalizing database attributes, inferring missing data, cleaning records, enriching data, multi-touch attribution models, ABM buying group identification, ABM reporting, ABM white space analysis, heat maps among other uses. By enabling businesses to aggregate and standardize their data from various sources all in one agile platform and performing deep analysis to better understand their business and operations with confidence Openprise helps improve targeting and segmentation for all campaigns such as list upload, data mining, lead enrichment and lead scoring. Furthermore it simplifies the lead routing process improving conversion rates through data deduplication and standardization.

Users of OpenPrise commonly recommend the following:

  1. Utilize for multiple areas: Users suggest thinking beyond lead routing and data de-duplication and exploring the potential of OpenPrise for building new capabilities across different parts of the enterprise. This platform is seen as top-of-the-line in terms of data orchestration, able to compete with various vendors in areas such as Customer Data Platforms (CDP) and integration middleware platforms. It also offers automation capabilities.

  2. Improve data management: OpenPrise is highly recommended for maintaining the cleanliness of customer databases, enriching data, and deduplicating data. Organizations looking for a robust solution to scale with their operations should consider purchasing OpenPrise. It is suggested to split the budget between Marketing and Sales, as it covers services across both areas.

  3. Save time and resource efficiency: Users emphasize that OpenPrise saves time with data management projects and acts as a backup for Marketo databases. This tool is seen as one of the best automation tools available. It is highly recommended for organizations facing a lot of manual data cleaning or those without an in-house data maintenance team. Users believe OpenPrise can help tackle data issues at their root cause and improve the use of other segmentation and personalization tools.

Overall, users find OpenPrise user-friendly, appreciate the helpfulness of the team, and consider it a great value for any Marketing and/or Sales Ops team, regardless of company size. It is recommended to explore its capabilities in marketing automation and CRM before considering other niche technologies. For personalized solutions, users suggest engaging with the OpenPrise team directly.

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