Name: OpenText Experience DXM
Author: OpenText

Customer Training

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Automation Testing

Cross-Browser Testing

Interactive Application Security Testing (IAST)

Product Analytics

Service Mesh

Development

Business Intelligence (BI)

Collaboration

Emissions Management

IP PBX

Knowledge Management

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Cost Management

Cloud Storage

Data Integration

Embedded Database

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Low-Code Development

Managed DNS

Mobile Identity

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Privileged Access Management

Value Stream Management

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Audio Editing

Click Fraud

Content Management

Data Cleansing

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Writing and Proofreading Tools

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Lead Management

Predictive Sales Analytics

Sales Engagement

Sales Incentive Compensation Management

Sales

Database Security

Security

Animation

Debt Collection

Laboratory Information Management

Legal Case Management

Spreadsheet

Vertical-Specific

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OpenText Experience  DXM

Digital Experience Platforms (DXP)

OpenText is a leader in Enterprise Information Management (EIM). EIM enables organizations to grow the business, lower costs of operations, and reduce information governance and security related risks. OpenText focuses on the key drivers of business success to improve business insight, strengthen business impact, accelerate process velocity, address information governance and provide security.

OpenText

Digital Experience Platform

DXPs are designed to provide personalized content and experiences for customers across multiple channels from one unified interface. This includes customer data collection and aggregation, campaign management, integrations with third-party platforms, and user segmentation at scale.

Campaign management

Management for social, advertising, and email campaigns.

Cloud enablement

The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.

Content aggregation

Collection and storage of content and apps from online sources.

Content classification

Multi-channel content personalization

Tailoring web content to user preferences and behavior for a consistent experience across multiple touchpoints.

Customer data analytics

Provides metrics on consumer information and behavior to help increase demand generation and customer retention.

DXP Third-Party Integrations

API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.

Multi-website management

Allows users to manage multiple websites for all of their brands from one place.

Digital asset management

Provides organizations with the ability to create, access, and manage digital asset files from a single central platform.

Editorial workflows and task management

Allows users to track and manage tasks and team collaboration related to content editing and publishing.

Web Content Creation

Features that support the creation of website content.

WYSIWYG editor

What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

Code quality / cleanliness

Code generated by WYSIWYG editor is clean and validates according to W3C standards.

Content versioning

The system tracks versions or has some sort of content archiving in place, so that users can go back to a previous version of the website if problems arise.

Admin section

The admin page is easy to navigate and use.

Page templates

The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

Library of website themes

A library of website frameworks or themes is available as a starting point for building a website.

Mobile optimization / responsive design

The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.

Publishing workflow

The software allows users to set up a custom workflow for updating the website, including approval processes.

Form generator

Users can build website forms for visitors to fill out.

Content scheduling

Users can schedule content to publish at a certain date and time.

Web Content Management

Internal content search

Users can use a search index to find content.

Content taxonomy

Users can create multiple levels and types of content categories including tags.

SEO support

The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Browser compatibility

The CMS helps users build webpages that function well on all or most Internet browsers.

Bulk management

Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

Page caching

The CMS uses page, template, query and tag caching to optimize website speed.

Availability / breadth of extensions

There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

Built-in e-commerce / shopping cart

The CMS natively allows for product management, including pricing and shopping cart functionality.

E-commerce / shopping cart extension

The CMS has an extension or plug-in that allows for product management, including pricing and shopping cart functionality.

Community / comment management

Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.

Import / export

Users can batch import or export content.

Website analytics

Built-in feature or plugin allows administrators to evaluate site traffic.

Customer experience management

Features that allow businesses to track customer sentiment and feedback, analyze and optimize the customer journey, and personalize content and website experiences for users.

Multi-channel customer feedback collection

The ability to collect qualitative and quantitative feedback from customers across a range of inputs. These could include in-app polls and surveys, email surveys, comments made on social platforms, SMS / messaging comments, NPS score, customer contributed videos, and focus group interviews.

Product usage analytics

The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)

Customer experience profiles

Profiles that correspond to individual customers or accounts and display a record of interactions your brand has had with that customer.

Customer experience dashboard

A dashboard that shows an aggregated view of things like customer sentiment, churn risk, qualitative and quantitative feedback, etc.

Customer journey mapping

The ability to map out the journey your customers take by persona.

AI-powered recommendations

Customer experience optimization recommendations that are driven by AI-recommendations.

Website A/B testing

The ability to A/B test your website and optimize parts of the customer experience with your product.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Funnel Analysis

Maps and analyzes the steps taken by visitors towards a conversion point on a website or app.

OpenText Experience DXM

Overview

What is OpenText Experience DXM?