Name: Opentopic
Rating: 10 (1 reviews)
Author: Opentopic

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Innovation Management

Text Editors

Development

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enterprise Feedback Management

Operational Analytics

Project Portfolio Management

Visitor Management

Enterprise

Accounting

Blockchain Payments

Crypto Asset Management

Investor Relations

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Archiving

Cloud Storage

Custom Software Development Services

Database Performance Monitoring

Endpoint Security

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Release Management

SIP Trunking

Software Composition Analysis (SCA)

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Blogging

Content Management

Creative Collaboration

Email Marketing

Gamification

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Wireframing

Writing and Proofreading Tools

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales

Data-Centric Audit Protection (DCAP)

GDPR Compliance

Security

3D Modeling

Architecture

Aviation

Internet of Medical Things

Membership Management

Municipal

Oil and Gas

Roofing

Vertical-Specific

medium

large

Icinga is an open source network monitoring platform. It includes automation, modularized integration packages, and prebuilt alerts and reporting capabilities.

Icinga

IT Infrastructure Monitoring

Icinga GmbH

PathFactory

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Content Publishing

Content Reporting & Analytics

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Ion, by Rock Content

Content Creation

Ideation

Content collaboration

Rock Content

DemandScience

Outgrow

Approval workflows

Competitive analytics

Optimizely Content Marketing Platform

Content calendar

Network for content licensing/production

Optimizely

Sprinklr Marketing

Sprinklr

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Opentopic is a content marketing platform from the company of the same name in New York featuring content curation discovery, curation, publishing and distribution, as well as analytics. For enterprises Opentopic also supports a customized workflow for guidelines and controls, presenting a relatively comprehensive content marketing solution.

small

Managed Services + SaaS

Content Marketing

Page-level engagement analytics

Top Rated 2023

Essential

Value

Premium

OutboundEngine

Email & Online Marketing

Lead Management

Social Media Marketing

Mobile optimization

Email deliverability reporting

List management

Automated sales alerts and tasks

Social sharing and campaigns

Elm Street Technology

Opentopic

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

In modern sales and marketing there has been a clear shift from consumer advertising to consumer education. With content at the core of that process, driving online content consumption patterns and social media engagement are now central to marketing success.

As a result of these industry changes, content marketing has become a key element of marketing initiatives across the globe. It provides marketers with an authentic means of connecting and engaging with consumers at a time when it’s otherwise challenging to stand out.

But, despite content marketing’s promise, brands continue to struggle with what is still an amorphous practice; they know they want to do it but they’re not entirely sure what ‘it’ is. That’s where Opentopic comes in. By creating a platform that makes it surprisingly easy for marketers to attract and engage customers with a steady stream of meaningful content, we’re making it possible for more companies to take advantage of the growing opportunity.

We’d love to show you how Opentopic can work for your company, just contact us to learn more.

Request a demo at www.Opentopic.com

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Content Marketing Software

Operating Systems	Unspecified
Mobile Application	No

Opentopic

Overview

What is Opentopic?

Leaving a review helps other professionals like you evaluate Content Marketing Software

Pricing

Opentopic

What is Opentopic?

Entry-level set up fee?

Offerings

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

Ion, by Rock Content

What is Ion, by Rock Content?

OutboundEngine

What is OutboundEngine?

Product Details

What is Opentopic?

Opentopic Technical Details

Comparisons

Compare with

Icinga

PathFactory

Ion, by Rock Content

DemandScience

Outgrow

Optimizely Content Marketing Platform

Sprinklr Marketing

Percolate, now part of Seismic

CoSchedule Marketing Suite

Compendium (discontinued)

Reviews