Opta

A lead management platform used to capture, qualify, and route leads. Opta gives the user's lead buyers and sellers a portal with real-time reporting, and posting instructions. The user can add fields to campaigns in bulk or set default fields for all campaigns. Custom routing rules based on lead attributes and posting responses can be created, ensuring each lead is sent to the appropriate destination in the exact sequence desired.

Opta can check leads against existing database to prevent duplicates before acquisition, saving costs and maintaining data integrity. Data validation features can verify email, phone, address, and IP in real-time, ensuring only leads with valid contact information are acquired. The user can resend leads based on specific criteria, reducing data loss and maximizing lead utilization.