OptInsight

OptInsight is a consent and preference management platform designed to facilitate healthcare communication by connecting pharmaceutical and healthcare professionals. This solution caters to companies of all sizes in the pharma and life science industry, providing them with the tools to effectively engage with the right message, to the right healthcare professional, through the appropriate channel and at the right time, while complying with legal regulations. OptInsight is utilized by various professionals and industries, including pharmaceutical and life science companies, healthcare professionals, as well as marketing, digital, legal, and compliance teams in these sectors.

Key Features

Consent & Preference Management Solution: Collect and manage consent and preferences from healthcare professionals (HCPs) in compliance with data protection regulations. Provide a reliable source of HCP data, ensuring improved data quality and minimizing internal discussions about the validity of collected e-consent.

E-mail Campaign Management: Run targeted email campaigns to HCPs who have provided opt-in consent. Automate the synchronization of consent data with email marketing tools, ensuring compliance and accurate targeting.

Data Quality Improvement: Enhance the quality of HCP data by reducing duplication and merging records from different sources using the MedUnite data quality algorithm. Standardize and cleanse data to ensure accuracy and consistency.

Application Integration: Seamlessly integrate with widely used applications in the pharma and life science industry, such as Veeva and OCE. Automate the synchronization of consent data with all connected applications, ensuring consistent and accurate data.

Omnichannel Services: Support an omnichannel approach to engage with HCPs through various channels, including web, e-detail, portal, and more. Enable targeted and personalized communication based on HCP preferences and consent.

Match & Merge Data Quality Algorithm (MedUnite): Utilize the MedUnite data quality algorithm to reduce duplication and enhance the quality of HCP data. Merge HCP records from different sources to create a unified and reliable source of personal data.

Identity Management: Manage and control personal data at the individual HCP level. Capture opt-ins and opt-outs in real time, ensuring compliance with GDPR and other data protection regulations.

Customized Dashboarding: Create customized dashboards to visualize and analyze consent, preference, and campaign performance data. Provide real-time insights and analytics to support data-driven decision-making.