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Oracle Marketing

Score7 out of 10

649 Reviews and Ratings

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What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Categories & Use Cases

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Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.
Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.
Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.
Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.
Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.
Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.
Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.
Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.
Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.
Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

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Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

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FAQs

What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
How much does Oracle Marketing cost?
Oracle Marketing starts at $2000.
What are Oracle Marketing's top competitors?
HubSpot Marketing Hub and Adobe Marketo Engage are common alternatives for Oracle Marketing.
What is Oracle Marketing's best feature?
Reviewers rate WYSIWYG email editor, A/B testing, and Mobile optimization highest, with a score of 10.