Outleads

Outleads is a call tracking and CRM data onboarding platform offered by Outleads. It aims to assist businesses in tracking and analyzing phone calls from website visitors, integrating CRM data with Google Analytics and AdWords, and optimizing advertising campaigns. This solution is intended for small to large businesses across various professions and industries, including marketing agencies, freelance internet marketing consultants, consumer credit counseling agencies, non-profit organizations, and call centers.

Key Features

CRM & Contact Center Data Onboarding: According to the vendor, businesses can onboard CRM and contact center data directly into Google Analytics™ and AdWords™ for conversion attribution and real-time retargeting. The product claims to provide seamless conversion attribution and detailed analytics, enabling businesses to achieve accurate, automated, real-time retargeting.

Outleads vs. AdWords™ Customer Match: The vendor states that this feature allows businesses to retarget callers that did not convert and reach leads with corporate, Yahoo, Bing, and other non-Gmail addresses. It also enables targeting of leads from call centers, even with misspelled addresses or no addresses at all. Additionally, businesses can target leads that opened an email message and bid higher on leads marked as quality by their sales reps. According to the vendor, this feature aims to optimize advertising efforts and target leads that have called, attended a webinar, and visited the website in the past 30 days.

Never provision anything: According to the vendor, Outleads eliminates the need to rely on the phone number dialed by a caller to track a call. It claims to provide real-time, call-level data without any manual provisioning. The product is designed to work seamlessly across every device, every time. Businesses can reportedly take it off-site, track outcomes, receive SMS and email notifications, and even record calls. Integration with Google Analytics™ and Google AdWords™ is said to be simple, with hassle-free installation.