Name: Pacr
Author: Coact Technologies

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Pacr is a next-gen budget and spend tracking solution designed to meet the needs of small to large businesses. According to the vendor, this software solution caters to marketing managers, digital advertising agencies, PPC managers, e-commerce businesses, and social media managers. Pacr offers features such as automated budget tracking, granular campaign analysis, real-time alerts, and multiple currency support to empower businesses in managing their spending across various paid media channels.

## Key Features

**Automated budget & spend tracking**: According to the vendor, Pacr enables users to effortlessly track budgets and spending across all paid ad accounts, including popular channels like Google Ads, Facebook Ads, LinkedIn Ads, Amazon Ads, TikTok Ads, and SnapChat Ads. The platform provides hourly data updates to ensure users have the most up-to-date information on their spending behavior.

**Real-time alerts**: Pacr offers real-time alerts and notifications, allowing users to customize alerts and apply them to specific accounts and campaigns. According to the vendor, this feature helps users eradicate over/under spend and prioritize key campaigns and accounts.

**Granular tracking on accounts and campaigns**: Pacr allows users to break down their accounts and channels by campaign, ad sets, and/or ads. By creating trackers and applying custom filters, users can save time and get the reports they need without the need for manual data extraction or complicated in-house builds, according to the vendor.

**Next-Gen Budget & Spend Management, Feature Rich and Future-Proof**: Pacr's all-in-one platform provides automated budget and spend tracking across multiple channels. The platform offers end-of-month spending forecasts and real-time alerts to ensure users stay on top of their budgets. According to the vendor, users can track and forecast total monthly spend, and the data is refreshed every hour.

**Multiple currencies**: Pacr supports tracking account and campaign spending across multiple currencies. Users can view all spending data in a single view, regardless of the currency used. According to the vendor, this feature is particularly useful for businesses operating in different countries or regions.

**Lifetime budgets**: Users can set lifetime budgets on their trackers to prevent overspending on key accounts and campaigns. According to the vendor, this feature helps users maintain control over their budgets and avoid unexpected expenses. Pacr provides a comprehensive view of lifetime budgets and tracks spending against these budgets.

**Leave behind the messy spreadsheets**: Pacr eliminates the need for manual tracking and messy spreadsheets. Users can easily set up and manage their budget and spend tracking within the platform, which is accessible via desktop or mobile for convenience and flexibility, according to the vendor.

**Monthly forecasts**: Pacr allows users to track and forecast total monthly spend in real-time. Users can stay informed about their projected spending and make necessary adjustments. According to the vendor, this feature provides valuable insights for budget planning and allocation.

**Real-time alerts**: Pacr sends informative alerts and notifications in real-time. Users can receive alerts on their mobile, desktop, or email, according to the vendor. These alerts help users stay responsive and ready to make budget adjustments when needed.

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What is Pacr?