Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Cat avg: 8.1
Top Performing Features
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Cat avg: 8.2
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Cat avg: 7.5
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Cat avg: 6.6
Worst Performing Features
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Cat avg: 8.2
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Cat avg: 7.8
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Cat avg: 7.4
Paper.li Features from Reviews
Content Creation
Features related to the creation of content for marketing purposes.
10+45%
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.1
Content Publishing
Features related to the organization and distribution of marketing content.
8.6+10%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 8.2
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 8.2
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 7.5
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 6.6
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
8+5%
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 7.8