#1 most frequent
United States of America
52.3%126 installations of 241
What is Partnerize?
Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.
Categories & Use Cases
Videos
Top Performing Features
Referral tracking
The ability to submit, track, and provide payment for partner referrals. This may also include suggested sales and discounts.
Category average: 7.1
Partner collaboration tools
Partner workflow tools to facilitate collaboration on campaigns, ensure compliance with business rules, optimize performance, and avoid duplicate tasks.
Category average: 7.4
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.3
Areas for Improvement
Partner discovery and onboarding
Enables users to locate, engage, recruit, and provide sales enablement training for new partners.
Category average: 6.8
Co-branded collateral
Allows simultaneous work with partners on co-branded content.
Category average: 6.4
Content sharing
The ability to distribute and share content, including sales and marketing material, with partners and co-workers.
Category average: 6.7
Who Buys & Uses Partnerize
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
20.3%49 installations of 241
#3 most frequent
Australia
5.8%14 installations of 241
Partnerize Review from a Publisher Point of View
Use Cases and Deployment Scope
I've utilised the Partnerize affiliate platform as a publisher while working at leading Australian media publishing firms, including Yahoo!, Are Media and News Corp. The platform is extremely accommodating to large publishing firms, as they are able to extract campaign performance data via an API feed, access valid coupon codes and communicate effectively with merchant partners. Partnerize hosts the campaigns of some of Australia's largest ecommerce brands, which is critical to health and growth of affiliate revenue streams for publishers. From my experience - and experience with alternative networks - Partnerize is a dependable and trusted affiliate tracking platform provider and their customer service is genuine & human.
Pros
- Performance reporting before and beyond the last click attribution model
- Genuine legends who work behind the scenes to keep the wheels turning and campaigns running smoothly
- API tools that work and can be depended upon to optimise in real time
Cons
- The reporting interface for publishers could be improved to be more user friendly.
- Contract term special conditions are difficult to find and sometimes not available so this area could be improved.
Return on Investment
- With Partnerize, we are able to access 4 out of our top 10 clients that deliver us 80% of our affiliate revenue stream. For this reason Partnerize are a key component to the partnership ecosystem.
Usability
Other Software Used
Impact, Awin, Rakuten Advertising
A great affiliate network
Use Cases and Deployment Scope
I write about some of the merchants on Partnerize. This is commercially driven business to consumer content including links with the aim for users to click through and convert. Partnerize hosts a number of merchants across the consumer tech sector for us to as a publisher to connect with. Through its interface, you can also pull data to see how much money we’re earning for particular merchants and pull reports
Pros
- Selection of merchants
- Create data reports
- Striking inferface
Cons
- Page level reporting with last click referral
- More intuitive interface
Most Important Features
- Link builder
- Reporting
- Range of merchants
Return on Investment
- Analysing revenue streams
- Maintaining affiliate relationships
Alternatives Considered
Awin and CJ Affiliate
Other Software Used
Awin, CJ Affiliate