Overview
What is Pattern?
Pattern, headquartered in Lehi, Utah, provides a blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. The vendor's value proposition is that their brands experience measurable and repeatable growth when they…
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What is Pattern?
Pattern, headquartered in Lehi, Utah, provides a blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. The vendor's value proposition is that their brands experience measurable and repeatable growth when they…
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What is Pattern?
Pattern is an eCommerce Analytics provider that works with eCommerce businesses to boost revenue through different online channels. In the vendor’s words, “Pattern’s eCommerce acceleration platform is the industry’s first full-scale eCommerce solution for any market in any country.” The platform aims to improve business outcomes for its customers through managed services that range from data insights to direct participation in the sales process.
In addition to providing eCommerce consulting services and analytics data, Pattern also purchases, markets, and distributes products on behalf of its customers. This B2B software tailors to customers who want to outsource their eCommerce activities with a view toward increasing revenue and lowering costs.
One of Pattern’s main selling points is its capacity to manage and sell inventory online. Since most small businesses or eCommerce drop shippers don’t keep vast amounts of inventory in stock, Pattern is more appropriate for medium-sized and large retailers.
How Does Pattern Work?
Pattern uses a unique partnership model. They commit to buying a few months of inventory, then sold directly in online marketplaces like Amazon. These purchases continue as the goods are sold. In practice, this significantly decreases the exposure of eCommerce customers to market risks. It also effectively transforms Pattern from a simple SaaS and consulting provider into a direct business partner, while demonstrating confidence in their ability to deliver results.
According to the vendor site, Pattern’s partner retention rate currently stands at 98%, indicating a very high level of customer satisfaction. They also report average revenue growth of around 40% in the first year, which suggests a fast turnaround time.
Pattern operates internationally and currently works with the following regions and marketplaces:
Pattern applies a 5-step process to maximize business results for eCommerce customers.
Step 1: Inventory
As explained above, Pattern buys up inventory from its clients and sells it directly on different marketplaces.
Step 2: Revenue Opportunities
The software identifies gaps and bottlenecks that are impeding growth in online sales. Dedicated professionals are then tasked with defining strategies to face these challenges.
Step 3: Technology and Services
This step deals with the optimization of a vendor's online storefronts and marketplace listings. Experts break down various aspects of an online business, including branding issues and website layout. Automated marketing tools are used to drive traffic and optimize ad spend while helping you to optimize your website through SEO. Pattern’s software also processes and fulfills orders automatically, closely tracking and updating stock levels.
Step 4: Growth Acceleration
Pattern’s analytics and reporting tools use real-time eCommerce data to recognize patterns (no pun intended) in consumer behavior. This information is used to replicate winning strategies at the right time and in the right marketplace.
Step 5: Global Scale
Pattern works with vendors to identify the best opportunities for regional and international expansion.
Pattern also offers a free tool called Digital Shelf that can be used to identify top competitors for any product on Amazon. This is particularly useful for comparing prices and ratings for the same product from different vendors.
For those looking to discover more information on their own, the vendor website also has a knowledge base under the Resources tab. This includes blog articles, eBooks, special reports, on-demand webinars, and a podcast hosted by the CEO.
Pattern Features
Pattern offers a series of features geared towards helping online businesses increase revenue and scale their operations. Here are some of the top features that the Pattern platform has to offer.
Analytics and reporting
Consulting services for branding and marketing strategy
Content creation
Influencer marketing
Marketing automation tools
Marketplace management
Order and inventory management
Real-time performance monitoring
Pattern’s eCommerce analytics tool, Our Predict, collects and consolidates real-time data from all of your sales channels and from competitors. Insights and reports are then generated that enable you to benchmark your performance against the market. You can track key metrics and KPIs to see what’s working and make necessary adjustments to your strategy. You also get recommendations on which market segments to go after next.
eCommerce Consulting Services
Pattern’s consulting services have a dual focus that addresses eCommerce operations on one side and marketing or brand management on the other. The eCommerce element relates to optimization for websites and sales channels. This includes roadmaps for marketplace success and digital marketing advice around SEO and SEM best practices.
Pattern can also help you position your brand and enter new marketplaces ahead of your direct competitors. They also track your brand integrity across the internet to make sure you’re not being misrepresented.
Content Creation
Pattern also has employees dedicated to creating visual eCommerce content such as images, video, graphics, and branded storefronts.
Influencer Marketing
Current is an influencer marketing software offered within the Pattern platform to help eCommerce businesses build or develop their lineup of brand ambassadors. For most online businesses, this will mean reaching out to influencers on social media.
This software helps identify the best personalities for your brand and helps you manage your relationship with them. Revenue can be attributed accurately to specific campaigns, which also enables you to determine the kind of content that resonates with your target audience.
Marketing Automation
Pattern’s AI-based marketing automation leverages leads and third-party customer data to create campaigns for various digital sales channels. Your audience can be segmented into groups and targeted automatically with personalized ads and content based on their behavior. For example, automated emails and messages can be triggered if a customer leaves their shopping cart without completing an order. This is a crucial element of the Pattern platform that’s used to increase traffic and boost revenue for their clients.
Global Marketplace Management
Pattern’s Marketplace management services work to optimize content, source reviews, and spot opportunities on the marketplaces where your products are listed. The software then diverts inventory to each marketplace in order to meet demand. The Pattern team also provides weekly progress reports on brand positioning.
Order and Inventory Management
Pattern’s AI-based order management tool manages procurement as well as order approval and fulfillment. This includes compliance with third-party logistics providers like FBA, FBM, and WFS. Inventory management features manage your product catalog and make sure you always have listed items in stock. Returned items are also processed automatically. You can track fluctuations in your inventory through a dedicated dashboard.
Support
Pattern doesn’t provide much information about customer support. Considering the business relationship that Pattern has with its customers, it’s most likely that you’ll get a dedicated customer success rep to track the progress of your eCommerce goals. Unfortunately, you can only get in touch with the vendor through a short contact form, as shown below.
Pricing
To learn about pricing for technology and consulting services as well as partnership agreements, you’ll have to contact Pattern directly. A member of the Pattern team will analyze your current position in the eCommerce market free of charge and determine the next steps with you.
Compensation within partnership models typically involves profit sharing, commissions for meeting certain targets, or commissions per transaction. Interested parties will have to contact the vendor directly for a quote and negotiate the payment structure.
Competitor Comparisons
There are a few companies such as Sell Inventory and Merchandise USA that buy excess inventory, but they don’t have Pattern’s overarching goal of optimizing your eCommerce activities.
Magnite, formerly known as The Rubicon Project, describes itself as a “sell-side ad platform” and specializes in Ad Serving & Retargeting. They provide similar digital marketing and analytics solutions to Pattern, though exclusively as a SaaS solution that doesn’t take on inventory.
Marketcube is a marketplace management platform that offers similar features for brand, order, and inventory management. Analytics and reporting are also provided. Rather than taking on inventory directly, the vendor serves as an intermediary between eCommerce stores and private sellers. Pricing is more transparent, with a one-time set-up fee. Users can then choose between two payment options: monthly subscription fees that range from $400 to $1,300 or a 3% commission fee on every transaction.
Pattern Video
Pattern Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
