Penetrace

Penetrace is a suite of tools designed to assist businesses in converting data into actionable insights and improving their marketing effectiveness. It includes three main products: Campaign Monitor, Trend Monitor, and Penelytics. The vendor claims that Penetrace caters to businesses of all sizes, from small startups to large enterprises. Marketing managers, campaign managers, brand managers, CMOs, advertising agencies, media companies, and consultants across various industries are said to rely on Penetrace for optimizing their marketing campaigns and making data-driven decisions.

Key Features

Campaign Monitor: ORDER TO DELIVERY IN ONE PLACE: According to the vendor, users can create campaigns and order performance reviews directly within the Campaign Monitor solution, streamlining the process for consultants and campaign managers. The solution is integrated with leading panel providers.

Campaign Monitor: THE FASTEST LANE TO IMPROVEMENTS: The simplistic dashboard reports in Campaign Monitor are claimed to reduce the time spent on campaign reviews. Users can benchmark key performance indicators (KPIs) with chosen campaigns or average performance to identify areas for improvement.

Campaign Monitor: INTEGRATED WITH PANELS WORLDWIDE: The vendor states that Campaign Monitor has already reviewed panel quality in most countries and integrated several panel providers globally. It can also integrate with other providers upon request.

Campaign Monitor: PROVEN SOLUTION: The vendor claims that Campaign Monitor has been used for over 15 years by marketing and campaign managers to conduct more than 20,000 campaign reviews. It is trusted by advertisers, agencies, and media companies.

Trend Monitor: LOADED WITH DATA INTEGRATIONS: According to the vendor, Trend Monitor offers extensive data integration capabilities, allowing users to effectively leverage their data sources. Users have 24/7 access and control over their data, including "higher learning" data such as research and context data.

Trend Monitor: FLEXIBLE AND SELF SERVED: The vendor claims that users can design monitors tailored to their decision-making processes with easy access to all data sources. Trend Monitor provides a wide range of choices for global design and chart design, offering inspiration through its demo area.

Trend Monitor: ANALYTICAL TOOLS FOR FAST LEARNING: According to the vendor, Trend Monitor provides advanced filter options for in-depth customer segment reports. Correlation analysis enables a better understanding of cause and effect dynamics, while significance testing ensures focus on significant results. The solution also allows for calculations to convert data into financial KPIs.

Trend Monitor: TAILORED FOR BRAND MANAGEMENT: The vendor states that brand managers and CMOs use Trend Monitor to optimize and expand both upper and lower funnel marketing efforts. It also helps monitor competitive advantage and track competitors' improvements in the market.

Penelytics: INTEGRATED WITH LIVE DATA: According to the vendor, Penelytics is a modeling studio that integrates with live data, allowing users to optimize media spending in real-time. Models can be run as often as decisions are made.

Penelytics: SELF SERVED. NO SET-UP NEEDED: The vendor claims that Penelytics is a "no code" modeling studio that enables users to upload data books and create multiple models without any set-up requirements. It only requires statistical competence and an understanding of data.