Name: Penetrace
Author: Penetrace

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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Penetrace is a suite of tools designed to assist businesses in converting data into actionable insights and improving their marketing effectiveness. It includes three main products: Campaign Monitor, Trend Monitor, and Penelytics. The vendor claims that Penetrace caters to businesses of all sizes, from small startups to large enterprises. Marketing managers, campaign managers, brand managers, CMOs, advertising agencies, media companies, and consultants across various industries are said to rely on Penetrace for optimizing their marketing campaigns and making data-driven decisions.

## Key Features

**Campaign Monitor: ORDER TO DELIVERY IN ONE PLACE**: According to the vendor, users can create campaigns and order performance reviews directly within the Campaign Monitor solution, streamlining the process for consultants and campaign managers. The solution is integrated with leading panel providers.

**Campaign Monitor: THE FASTEST LANE TO IMPROVEMENTS**: The simplistic dashboard reports in Campaign Monitor are claimed to reduce the time spent on campaign reviews. Users can benchmark key performance indicators (KPIs) with chosen campaigns or average performance to identify areas for improvement.

**Campaign Monitor: INTEGRATED WITH PANELS WORLDWIDE**: The vendor states that Campaign Monitor has already reviewed panel quality in most countries and integrated several panel providers globally. It can also integrate with other providers upon request.

**Campaign Monitor: PROVEN SOLUTION**: The vendor claims that Campaign Monitor has been used for over 15 years by marketing and campaign managers to conduct more than 20,000 campaign reviews. It is trusted by advertisers, agencies, and media companies.

**Trend Monitor: LOADED WITH DATA INTEGRATIONS**: According to the vendor, Trend Monitor offers extensive data integration capabilities, allowing users to effectively leverage their data sources. Users have 24/7 access and control over their data, including "higher learning" data such as research and context data.

**Trend Monitor: FLEXIBLE AND SELF SERVED**: The vendor claims that users can design monitors tailored to their decision-making processes with easy access to all data sources. Trend Monitor provides a wide range of choices for global design and chart design, offering inspiration through its demo area.

**Trend Monitor: ANALYTICAL TOOLS FOR FAST LEARNING**: According to the vendor, Trend Monitor provides advanced filter options for in-depth customer segment reports. Correlation analysis enables a better understanding of cause and effect dynamics, while significance testing ensures focus on significant results. The solution also allows for calculations to convert data into financial KPIs.

**Trend Monitor: TAILORED FOR BRAND MANAGEMENT**: The vendor states that brand managers and CMOs use Trend Monitor to optimize and expand both upper and lower funnel marketing efforts. It also helps monitor competitive advantage and track competitors' improvements in the market.

**Penelytics: INTEGRATED WITH LIVE DATA**: According to the vendor, Penelytics is a modeling studio that integrates with live data, allowing users to optimize media spending in real-time. Models can be run as often as decisions are made.

**Penelytics: SELF SERVED. NO SET-UP NEEDED**: The vendor claims that Penelytics is a "no code" modeling studio that enables users to upload data books and create multiple models without any set-up requirements. It only requires statistical competence and an understanding of data.

Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.

Starter

Essentials

Team

Spokal

Basic

Essential

Premium

DirectLync

Penetrace

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example:  marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Penetrace

Overview

What is Penetrace?