Name: Pinnion
Author: Pinnion Research

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Pinnion is a data collection platform offered by Pinnion, Inc. According to the vendor, it is designed to help businesses of all sizes collect feedback and insights from their audience through surveys, polls, and quizzes. The platform provides a range of features for creating, publishing, and analyzing surveys, as well as lead acquisition and mobile survey capabilities. Pinnion is said to be suitable for various professions and industries, including market researchers, product managers, marketing professionals, customer experience managers, and healthcare organizations.

## Key Features

**Data Collection Done Right**: According to the vendor, Pinnion offers a comprehensive platform for collecting data through surveys, polls, and quizzes. Users can create customized surveys quickly and easily, without the need for coding. The platform supports various question types, including open response, radio/check box, image selection, picker, and sliding scale.

**Robust Capabilities**: Pinnion is claimed to provide a secure, stable, scalable, and extensible platform for data collection. The drag and drop authoring feature allows users to create and customize surveys with ease. The platform also offers robust analytics capabilities, including optimal market research, real-time results, statistical analysis, and customizable reporting.

**Mobile Friendly - Exceptional Visual Presentation on any Device**: Pinnion is designed to provide an optimized experience on any device, including phones, tablets, and desktops. According to the vendor, the on-demand Web App ensures a seamless user experience across different devices. Pinnion also integrates directly into iOS/Android Apps, allowing businesses to capture information anytime and anywhere. Additionally, the platform supports legacy SMS, enabling the reach of hard-to-reach audiences through sophisticated surveys.

**Pinion Audience Response**: The vendor claims that Pinnion's polls and quizzes can increase user engagement and site participation, as well as drive social sharing of content. Users can create interactive and shareable polls and quizzes, similar to those seen in Time Magazine and the Wall Street Journal. Pinnion provides design tools that allow customization of audience response tools to maintain brand consistency.

**Lead Acquisition**: Pinnion is said to assist businesses in acquiring and qualifying leads easily through questionnaires and data acquisition. According to the vendor, users can replace outdated web forms with dynamic product questionnaires for better lead qualification. Pinnion also offers hosted landing pages for questionnaires, designed to meet user requirements.

**Analytics**: Pinnion provides real-time analytics, allowing users to view, share, and chart results as they come in. Users can segment results in real-time to focus on the most meaningful responses. According to the vendor, Pinnion supports the export of results to ASCII, Excel, and SPSS formats. The platform also allows for streaming of results to existing analytics backends.

**Mobile**: Pinnion is claimed to make it easy to capture customer feedback through mobile surveys. According to the vendor, the platform provides great-looking surveys that are always available on any device. Surveys started on one device can be resumed on any other device. Pinnion offers easy integration into existing apps and supports SMS surveys for customers without rich web experience devices.

**Design**: Pinnion allows users to customize surveys, polls, and quizzes to align with their brand. The platform offers tools for customizing colors, fonts, images, and logos. Users can save formatting choices as themes for easy re-use on future surveys. According to the vendor, Pinnion provides control over every aspect of survey design, including themed pages and survey theming.

**Installing the Pinnion WordPress Plugin**: According to the vendor, Pinnion offers a WordPress plugin that allows for easy integration with WordPress websites. Users can create and manage Pinnion surveys directly within the WordPress platform.

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Pinnion

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Pinnion Research

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Survey Automation

Features related to automating/triggering survey processes such as publishing and reporting.

Notifications and alerts

Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.

Pinnion

Overview

What is Pinnion?