Pipento

Pipento is sales pipeline management software for small and medium-sized service businesses. It is designed for founders, commercial directors, and sales leads who are personally involved in selling rather than managing a sales operation from a distance. The software covers deal tracking, activity logging, follow-up scheduling, and pipeline reporting in a single tool that requires no configuration before use.

Who it is built for

Pipento is aimed at teams running roughly 20 to 50 active deals at any one time, typically selling a service rather than a product. This includes consultancies, agencies, and owner-managed service firms where the person closing deals is also the person running the business. Users of this profile tend to be underserved by enterprise CRM platforms, which assume a dedicated administrator and a longer implementation cycle.

The problem it addresses

Most CRM platforms are built for large sales organisations. They carry the cost, configuration burden, and feature depth that comes with that. Smaller service businesses often adopt one, use a fraction of it, and abandon it. Pipento is built around three recurring questions: who needs following up today, whether the pipeline is on track, and what is slipping. Everything in the product exists to answer one of those three.

Core features

• Tracker: pipeline view of every active deal and its stage
• Pulse: daily view of what needs attention
• Calendar: scheduled activity and follow-ups
• Contacts: address book tied to deal records
• Dashboard: current pipeline position at a glance
• Reports: performance and pipeline analysis
• Smart follow-ups: prompts so deals do not go quiet unnoticed
• Email templates: reusable messaging for repeat outreach

Differentiators

Pricing is flat rather than per user. Solo is £35 per month and Team is £69 per month, so adding people to the account does not change the cost. Setup requires no custom fields, workflows, or admin work before the first deal is entered. The product is deliberately narrow in scope: it manages a sales pipeline and does not extend into marketing automation, service desks, or general-purpose database building.

Origin

Pipento was built by a service business owner who tried the established CRM platforms, found none of them matched how he actually sold, and built an internal tool instead. It was released as a product after being used in a live sales environment.