Plausible

Plausible Analytics is a web analytics tool that aims to provide users with valuable website traffic metrics in a modern and user-friendly dashboard. It offers a privacy-focused alternative to popular analytics tools like Google Analytics. Plausible Analytics is suitable for businesses of various sizes, including small startups and large enterprises. It caters to a range of professions and industries, such as bloggers, content creators, freelancers, agencies, ecommerce businesses, SaaS startups, and website owners/administrators.

Simple metrics: Plausible Analytics presents users with an intuitive dashboard that displays key website traffic metrics, including unique visitors, page views, and bounce rate.

Lightweight script: Plausible Analytics utilizes a lightweight script that has a file size of less than 1 KB, ensuring fast loading times and minimizing any impact on website performance.

Privacy focused: Plausible Analytics prioritizes user privacy by abstaining from collecting personal data or personally identifiable information (PII). It does not utilize cookies or engage in behavioral tracking, while still providing essential insights into website usage.

Open source: Plausible Analytics is an open source web analytics tool, allowing users to access and review its source code on GitHub. This transparency enables users to verify the tool's privacy and security features.

Sites API to manage a large number of sites programmatically: Plausible Analytics provides a Sites API that empowers users to programmatically manage multiple sites. Users can effortlessly add or remove sites, modify domain names, and establish goals and custom events to track specific actions on their websites.

Embed dashboard to integrate stats into user interface: Plausible Analytics offers an Embed Dashboard feature, enabling users to seamlessly integrate the analytics dashboard into their own user interface, without any Plausible branding. This ensures a cohesive and customized analytics experience for customers or clients.

Stats API for complete flexibility: Plausible Analytics offers a Stats API that provides users with complete flexibility in creating custom-built dashboards within their user interface. Users can select specific metrics to display or build comprehensive dashboards from scratch.

Proxy to eliminate third-party calls: Plausible Analytics incorporates a Proxy feature that permits users to run the analytics script as a first-party connection from their own domain name. This eliminates the reliance on third-party calls and enhances the accuracy of statistics, as first-party scripts are less likely to be blocked by content blockers.

White label option for reselling or providing analytics dashboard: Plausible Analytics enables users to offer a white label version of the analytics dashboard to their customers. This feature allows users to seamlessly integrate Plausible-powered web analytics into their own user interface, without any Plausible branding, providing a customized analytics solution.