What is Postie?
Postie is a marketing technology company that enables direct mail to perform like a digital channel, offering marketing solutions for every stage of the customer journey. Users can attract new customers with Prospecting campaigns. Postie’s machine learning algorithms combine 1st party data with data sets, building highly segmented lookalike audiences from over 250 million US consumers.
Users can capture interested customers with Retargeting campaigns, set up programmatic triggers to retarget anonymous and logged-in website visitors, and customize triggers to integrate Direct Mail campaigns with all other elements of a marketing mix.
CRM campaigns can be used to reengage lapsed customers and incentivize repeat purchases with personalized sends. Postie can be synced with a marketing technology stack to convert customers that aren’t engaging with other touchpoints. With creative testing, real-time attribution, and campaign management tools Postie aims to deliver an all-in-one platform to dynamically optimize direct mail strategy.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is Postie?
Postie is a marketing technology company that enables direct mail to perform like a digital channel, offering marketing solutions for every stage of the customer journey. Users can attract new customers with Prospecting campaigns. Postie’s machine learning algorithms combine 1st party data with data sets, building highly segmented lookalike audiences from over 250 million US consumers.