Name: PPC BidMax
Rating: 2 (1 reviews)
Author: Apex Pacific

Call Center Workforce Optimization

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Augmented Reality Development

Batch Management Software

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Meeting Management

Privacy Policy Generators

Enterprise

Accounting

Accounting and Tax Services

Blockchain Payments

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Custom Software Development Services

Data Center Virtualization

DevSecOps

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

SaaS Management

Software-Defined WAN

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Competitive Intelligence

Content Management

Email Deliverability

Email Marketing

Email Testing

Employee Advocacy

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Wholesale Marketplace

Marketing

Job Site Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Government Contracting

Proposal

Sales

Cloud Access Security Brokers

Data-Centric Audit Protection (DCAP)

Security

Digital Forensics

Financial Services CRM

Medical Office EMR & EHR

Population Health Management

Vertical-Specific

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PPC BidMax, from Australian SEO company Apex Pacific, is a lean bid management platform used for search engine marketing (SEM) campaigns dependent upon pay per click ad placement. Basically it is a keyword analysis and bidding system for use with Adwords, Bing Ads, or Yahoo! Search Marketing.

A free version is available, while published pricing editions start at the $60 Standard for small businesses (500 keywords) and climb to the $999 Professional edition with more advanced tools and support for unlimited keyword management, presumably for agencies with a number of clients.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

Constant Contact

PPC BidMax

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Apex Pacific(formally Dynamic Software) is the world's leading provider of Internet Marketing and Web Promotion solutions that help organizations of all sizes increase their online marketing presence leading to stronger business results. We have been in the Internet marketing industry since 1998 developing and providing products and technologies to the search engine optimization and Internet marketing (SEM) industry. Apex Pacific has continued to develop its training and services sector realizing a need for businesses to have a greater understanding of the internet marketing industry to apply this knowledge for their own company’s success. Apex Pacific (Dynamic Software) relies on its experience and technology which has continued to drive its success in the internet marketing industry for over eight years. Over thousands of organizations have chosen Apex Pacific’s solutions to help them improve their website traffic, reach new customers and to expand their brand globally via the medium of the internet. 

Apex's product included: 
- SEO Suite: SEO Search Engine Optimization Software
- XGen SEO: SEO Social Marketing Software
- PPC BidMax: PPC Bid Management Software
- Mail Communiccator: Email Marketing Software

Apex Pacific

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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PPC BidMax

Overview

What is PPC BidMax?