Name: PPC BidMax
Rating: 2 (1 reviews)
Author: Apex Pacific

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Continuous Integration

Development

Higher Education

Education

Business Intelligence (BI)

Case Management

Collaboration

Document Generation

File Sync

Office Suites

Streaming Analytics

Enterprise

Accounting

Cryptocurrency Mining

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

Freelance Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Virtualization

Change and Configuration Management

Cloud Storage

Digital Experience Monitoring (DEM)

Disaster Recovery

Disaster Recovery as a Service (DRaaS)

Enterprise Printing

Fraud Detection

IT Service Providers

Incident Response

Integration Platform as a Service (iPaaS)

IoT Security

Managed Security Service

Message Oriented Middleware

Network Performance Monitoring

Open-Source Database

Penetration Testing

Phishing Detection and Response

Routers

Sensitive Data Discovery

Virtualization Management

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Mobile Marketing

Personalization Engines

Public Relations (PR)

Retail Media Advertising

Social Media Management

Survey & Forms Building

Technology Review

Video

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Security Posture Management

Security

Clinical Trial Management

Interior Design

Law Practice Management

Nonprofit Advocacy

OSS/BSS (Operations Support/Business Support)

Practice Management

Real Estate Property Management

Vertical-Specific

Top Rated 2023

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small

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Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Google Ads

Search Engine Marketing (SEM)

Google

Microsoft Advertising

Likelihood to Recommend

Likelihood to Renew

Usability

Support Rating

Implementation Rating

Ad Campaigns

Ad Reporting & Analytics

Ad Auctions

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Ad forecasting and optimization

Contextual advertising

Social advertising

Ad bidding

Microsoft

WordStream Advisor

WordStream

Acquisio

Newfold Digital (Endurance + Web.com)

Adzooma

iSpionage

ispionage, inc.

Agilebid

Ideagility

Lengow

Optmyzr

PPC BidMax, from Australian SEO company Apex Pacific, is a lean bid management platform used for search engine marketing (SEM) campaigns dependent upon pay per click ad placement. Basically it is a keyword analysis and bidding system for use with Adwords, Bing Ads, or Yahoo! Search Marketing.

A free version is available, while published pricing editions start at the $60 Standard for small businesses (500 keywords) and climb to the $999 Professional edition with more advanced tools and support for unlimited keyword management, presumably for agencies with a number of clients.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Lead Gen & CRM

Premium

Constant Contact

Email & Online Marketing

Reporting & Analytics

Pre-Send Testing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Dashboards

Standard reports

Custom reports

Triggered drip sequences

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Kenshoo

Skai

Ad Network Integration

Data Transfer

DSP integration

Cross-channel ad management

Adquant Kenshoo Kenshoo Infinity Suite Kenshoo Search Kenshoo Social Skai

PPC BidMax

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Apex Pacific(formally Dynamic Software) is the world's leading provider of Internet Marketing and Web Promotion solutions that help organizations of all sizes increase their online marketing presence leading to stronger business results. We have been in the Internet marketing industry since 1998 developing and providing products and technologies to the search engine optimization and Internet marketing (SEM) industry. Apex Pacific has continued to develop its training and services sector realizing a need for businesses to have a greater understanding of the internet marketing industry to apply this knowledge for their own company’s success. Apex Pacific (Dynamic Software) relies on its experience and technology which has continued to drive its success in the internet marketing industry for over eight years. Over thousands of organizations have chosen Apex Pacific’s solutions to help them improve their website traffic, reach new customers and to expand their brand globally via the medium of the internet. 

Apex's product included: 
- SEO Suite: SEO Search Engine Optimization Software
- XGen SEO: SEO Social Marketing Software
- PPC BidMax: PPC Bid Management Software
- Mail Communiccator: Email Marketing Software

Apex Pacific

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting models predict campaign performance to assist with optimization.

Reviews

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PPC BidMax

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