Overview
What is pr.co?
PR co is a cloud-based news and public relations platform that enables organizations to create and manage modern, multi-channel PR strategies. The solution is suitable for companies of all sizes including rapidly-growing businesses, multinationals, governments and other organizations. Comprised of four...
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Product Details
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- Tech Details
What is pr.co?
PR co is a cloud-based news and public relations platform that enables organizations to create and manage modern, multi-channel PR strategies. The solution is suitable for companies of all sizes including rapidly-growing businesses, multinationals, governments and other organizations. Comprised of four modules - Publish, Outreach, Collaborate, and Global - the software offers a range of features designed to make the process of creating press releases more efficient.
The Publish module allows users to easily create press releases containing embedded videos and high-resolution images with scheduled release dates. Through custom-branded online newsrooms, users can distribute content across their channels with ease. Meanwhile, the Outreach module streamlines communications by allowing users to manage contact lists from one central location making it easy to connect with influencers, stakeholders as well as sending personalized emails at specific times through real-time reports tracking email engagement.
For larger teams or organisations handling multiple campaigns simultaneously,the Collaborate module supports team collaboration on projects within an internal chat feature enabling communication between colleagues while managers or CEOs have ultimate control over permissions ensuring completed tasks are reviewed before they are published.The Global module provides additional functionality for delegating assignments such as translation or re-writing global announcements delegated among local markets while ensuring centralized approval for publication guaranteeing you only publish quality content globally. Overall PR Co promises seamless management which helps increase productivity when executing PR strategies for your organisation.
pr.co Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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PR.co is a platform that solves many business problems related to PR activities. It provides users with a straightforward process of creating and distributing press releases without the need for multiple tools. This results in setting up news pages for clients, sending and distributing news to press contacts, and organizing contacts in one place with colleagues.
Users can achieve a consistent and professional appearance of their press releases, which allows them to work efficiently with respective brands. NGOs can also benefit from this product, as they can use it to highlight their work and ensure that it is seen by the right people. PR.co's automatic media list updates make media monitoring super easy and compile press releases for users, while providing a unified strategy for media contacts that may be third-party partners to certain brands. Startups can also take advantage of this product by having everything in one central location - a go-to landing page for investors, potential customers, journalists, bloggers, or anyone relevant to them - which houses all their online assets and media traction.
Easy-to-use UI: Users have found pr.co to be easy and intuitive to use, with a self-explaining user interface. Several reviewers praised the software for having an onboarding process that is smooth and simple, aided by the UI's self-explanatory nature. Overall, users appreciate the software's ease of use and manageability.
Helpful customer support: Reviewers have appreciated the helpfulness and responsiveness of pr.co's customer support team. They have found them quick to help out in any situation and offer solutions to any problems encountered while using the software. This has led many users to feel supported when using pr.co.
Solid workflow management: The solid workflow management system in place within pr.co has impressed several users who find it easy to maintain different lists and tags as well as filter content effectively. Many reviewers also praise its ability to handle complex internal approvals seamlessly, making it easier for teams to work together efficiently.
Limited Customization: Some users have expressed that the standard capabilities to customize the newsroom to corporate identity are limited.
Slow Image Uploading: One user noted that the image uploading can be slow, which could hinder productivity.
Analytics Features Missing: Several reviewers wish there were more features for analytics to measure the success of PR efforts, as they feel that this is crucial in determining their ROI.