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Precisely Spectrum Spatial Insights

Precisely Spectrum Spatial Insights
Formerly GeoInsight by Pitney Bowes

Overview

What is Precisely Spectrum Spatial Insights?

Precisely Spectrum Spatial Insights is a solution designed to optimize market and site planning for businesses of all sizes. According to the vendor, it caters to a wide range of professions and industries, including banks and credit unions, restaurants, retailers, and healthcare providers. By providing...

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Awards

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Pricing

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What is Precisely Spectrum Spatial Insights?

Spectrum Spatial Insights by Precisely (based on the former GeoInsight by Pitney Bowes) helps users to test strategies, taking into consideration key market and competitive drivers. Detailed forecasts and financial impact assessments can be created for every scenario, to provide an actionable,…

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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Geoinsight Online

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Product Details

What is Precisely Spectrum Spatial Insights?

Precisely Spectrum Spatial Insights is a solution designed to optimize market and site planning for businesses of all sizes. According to the vendor, it caters to a wide range of professions and industries, including banks and credit unions, restaurants, retailers, and healthcare providers. By providing intelligence for network planning, real estate portfolio management, and maximizing return on invested capital, Spectrum Spatial Insights offers insights and tools to drive strategic decision-making.

Key Features

Optimize market and site planning: According to the vendor, Spectrum Spatial Insights helps businesses analyze their networks to optimize their store portfolio and maximize return on investment. It allows testing of multiple scenarios to determine the optimal physical footprint and the impact of omni-channel sales. It enables decision-making on new locations, renovations, relocations, acquisitions, and closures based on detailed forecasts and financial impact assessments. The vendor claims it provides an actionable and defensible plan of action by knowing the projected Internal Rate of Return (IRR) before making capital decisions.

Annual sales planning accuracy: According to the vendor, PERFORM.360, part of the Spectrum Spatial Insights Suite, helps businesses understand market dynamics and allocate annual sales goals efficiently. It offers an easy-to-use and flexible interface for allocating sales targets and assessing performance against locations in similar environments. It aims to provide a clear understanding of whether business goals are achievable.

Innovative, industry-leading datasets: Spectrum Spatial Insights offers custom data assets that can be used within the platform or integrated into existing modeling processes. Examples of custom data assets include Demand Insight Financial, which provides total number of accounts and balances for financial services products, and Mobile Trace Digital Activity Data, which quantifies pedestrian traffic globally. According to the vendor, these datasets are based on millions of actual records and demographic variables, providing valuable insights for site selection and performance analysis.

Real-time visualization: Spectrum Spatial Insights allows real-time visualization and analysis of changes to property networks. It provides a user interface for interacting and analyzing real-time data and results. According to the vendor, it enables businesses to identify opportunities and make informed decisions based on real-time insights.

Highly customizable: Spectrum Spatial Insights offers a highly customizable platform that can be tailored to specific business needs. It allows integration of custom data assets and modeling processes. According to the vendor, it provides flexibility in analyzing and visualizing data to meet unique business requirements.

Precisely Spectrum Spatial Insights Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(2)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Rafael Becemberg | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It has been used as a test, in order to explore and determine their capabilities, potentialities and eventual weaknesses, for projects that involve data collection along river channels over extensions of more than 500 km. Specifically, it has been used by the Department of Oceanography and Geomatics to characterize the alignment and margins of the mentioned fluvial systems. The extension of the study area involves meridian changes that make it impossible to use flat coordinate systems such as the UTM (Universal Transverse Mercator) system, which necessarily means that spatial representation must be done in geographic coordinates.
  • It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
  • This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.
  • Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
  • The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
  • The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.
As previously mentioned, as long as the web platform works, the software is quite useful. However in places or areas where the platform operates with low standards (poor reception signal), the versatility and usefulness of the program decreases considerably. This type of problem in developed countries probably does not occur, or if it occurs it does very infrequently. But in non-developed countries, the frequency of occurrence can be a factor to take into consideration when choosing an program based exclusively on a web platform.
  • The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time.
  • The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.
In comparing GeoInsight to other products, I will not be of much help since this software is, as far as I know, almost exclusively used in activities related to the financial world, rather than geographical. That is why it is usually included in software of the AML (Anti-Money-Laundering) type. My interest in the program was to see its capacity for data storage and practical utility to facilitate decisions, compared to other software but more linked to geographic information (GIS software).
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