Name: Prescient AI
Author: Prescient AI

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Kubernetes Monitoring

Software Repositories

WebOps

Development

Academic Advising

Classroom Management

Education

Business Intelligence (BI)

Collaboration

File Sharing

Workspace Planning

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Internet Service Providers (ISPs)

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Configuration Management Databases

Content Delivery Networks (CDN)

Data Collaboration

Data Observability

Database Load Balancing

Disaster Recovery as a Service (DRaaS)

Enterprise Architecture Management

Fraud Detection

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet Security

MLOps

Network Monitoring

Network Performance Monitoring

Release Management

SOA Application Gateways

Secret Managers

Technology Scouting Software

Threat Intelligence

WiFi Hotspot

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Asset Management

Digital Content Creation

Email Marketing

Landing Page

Marketing Automation

Online Proofing

Retail Media Advertising

Search Engine Marketing (SEM)

Social Media Management

Social Media Marketing

Survey & Forms Building

Swag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Video Surveillance

Security

Oil and Gas

Real Estate

Vertical-Specific

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Prescient AI is a media measurement and budget optimization solution designed specifically for omni-channel brands. According to the vendor, this platform aims to empower marketing professionals, e-commerce brands, advertising agencies, digital marketers, and data analysts to make data-driven decisions, optimize their advertising spend, and maximize campaign performance across various channels. With its wide range of features and seamless integration capabilities, Prescient AI is positioned as a versatile tool that can enhance marketing strategies and drive better results.

## Key Features

**Spend Optimization**: According to the vendor, the platform allows users to identify and address under-performing campaigns by adjusting their ad spend based on simulation results while maintaining the overall budget. This feature aims to assist marketers in optimizing their advertising spend through data-driven decision-making.

**Credit Triangulation**: The vendor claims that Prescient AI utilizes advanced probabilistic and windowless measurement techniques to accurately determine the impact of different marketing channels on conversions. By leveraging time-series data from the ecommerce platform and marketing channels, it aims to identify the key drivers behind successful conversions.

**Machine-led Measurement**: The vendor states that Prescient AI leverages proprietary machine learning algorithms to provide a comprehensive understanding of the true impact of various advertising platforms on conversions. It helps marketers identify the channels that contribute most significantly to conversions and gain insights into the underlying factors.

**Simulate Outcomes**: According to the vendor, this feature enables marketers to forecast the potential revenue and return on ad spend (ROAS) of their campaigns based on historical data. It allows users to simulate and evaluate different advertising strategies before implementing them, providing valuable insights for decision-making.

**Top of Funnel Explained**: Prescient AI aims to help marketers quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns. By understanding the influence of top-of-funnel activities on overall campaign performance, marketers can optimize their strategies accordingly.

**Painless Onboarding**: According to the vendor, Prescient AI offers a streamlined onboarding process that allows users to connect all their marketing channels in just 10 minutes. The platform provides actionable insights within 36 hours, enabling marketers to quickly start optimizing their campaigns and driving better results.

**Integrations**: The platform seamlessly integrates with other data sources through daily feeds into a dedicated data warehouse, ensuring that Prescient AI has access to the most up-to-date and relevant data for accurate measurement and optimization.

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What is Prescient AI?