Name: Pressboard
Author: Impact

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Flowchart

Development

Higher Education

Education

Association Management

Business Intelligence (BI)

Collaboration

Data Extraction

Embedded Business Intelligence (BI)

File Sync

Risk Management

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Loan Origination

Payment Gateway

Payment Orchestration

Finance and Accounting

Applicant Tracking

Background Check

Contractor Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

C/C++ Integrated Development Environments

Cloud Storage

Container Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Email Marketing

Event Registration

Heatmap and Session Recording

Landing Page

Marketing Automation

Personalization Engines

Public Relations (PR)

Retail Media Advertising

SMS Marketing

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security

Automotive

Forestry

Vertical-Specific

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Google

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### Campaign Management
Users consistently highlight Pressboard's campaign management capabilities as a key asset, citing the platform's ability to centralize campaign data, simplify reporting processes, and provide real-time performance monitoring. While some users express a desire for more automation and enhanced visualization tools, overall, Pressboard's campaign management functionality is praised for its efficiency and effectiveness in driving successful digital campaigns.

### Client Engagement
Users consistently highlight Pressboard's client engagement capabilities as a standout feature of the platform. They appreciate the ease of sharing dashboards with clients, providing real-time reporting, and tailoring reports to meet client needs. The ability to streamline communication and collaboration with clients within the tool has been particularly well-received. Clients value the intuitive dashboard that offers a comprehensive view of campaign performance, eliminating the need for multiple spreadsheets and email threads. Pressboard's focus on enhancing client engagement through efficient reporting and communication channels has garnered positive feedback from users across various industries.

### Content Strategy
Users consistently highlight Pressboard's content strategy capabilities as a key strength, particularly in terms of providing detailed and easily accessible data for sponsored and branded content. The platform's ability to centralize metrics such as reads, engagement, social interactions, and URL clicks in one place has been commended for its efficiency and transparency. Additionally, reviewers appreciate the platform's continuous updates and responsiveness to user feedback, which contribute to an overall positive experience with Pressboard's content strategy features.

### Performance Metrics
Users consistently praise Pressboard for its robust performance metrics capabilities and high-level reporting features. The platform's ability to provide real-time tracking and comprehensive data points for reporting has garnered positive feedback from clients. While some users express a desire for more automated features and additional visualization options, overall, Pressboard's performance metrics functionality is seen as a valuable asset that streamlines reporting processes and enhances campaign performance analysis. The platform's continuous integration of new measurement sources and responsiveness to user feedback contribute to its reputation as a reliable tool for measuring and optimizing content campaigns.

Pressboard is a powerful tool for advertisers trying to stay organized while managing sponsored content campaigns. With customizable reports available on the Pressboard dashboard, users can easily access data points on metrics such as readership, engagement, social interaction, and URL clicks. The ability to provide custom naming and notes to Stories ensures that measurement remains organized, avoiding discrepancies between stakeholders. By providing personalized dashboards that clients can access at any time, users can save time and streamline communication with clients.

One of the major challenges of managing sponsored content campaigns is tracking campaign performance data from multiple sources. Pressboard makes this process much easier by allowing users to organize all data in one central hub, which saves time and improves efficiency. The product helps users avoid numerous email threads created from clients by providing complete reports to share with them. Moreover, Pressboard's detailed reports and industry benchmarks help users identify strengths and weaknesses in their campaigns, for instance, reader engagement on digital platforms. By incorporating benchmark features in business benchmarks, advertisers can improve their future campaigns and optimize performance for sponsored content and social posts. The support team at Pressboard is also highly responsive, answering questions quickly and helping users get the true results they need to analyze content and improve it further. Overall, Pressboard is an essential tool for those looking to manage sponsored content campaigns with ease while saving time for what matters most – creating outstanding content!

Pressboard’s technology solutions aim to empower brands and publishers to make better, more profitable content at scale. Pressboard aims to bring great brands and influential publishers together to create content that people love to read, watch and share.

Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

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Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic buying, ad editing and style management, and strategy management (e.g. campaign management, ad or publisher performance analytics, etc.).

Native Advertising

Impact is the global leader in Partnership Automation, helping brands scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more. Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships. Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United States, Europe and Asia. To learn more visit <a href="http://www.impact.com">www.impact.com</a>.
 ** Formerly Impact Radius

Impact

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Overview

What is Pressboard?