PriceShape

PriceShape is a Software as a Service (SaaS) company, specializing in competitor price monitoring for e-commerce companies and brands - enabling them to win more sales and maximize revenue. The software helps online sellers optimize their pricing strategy, based on competitor data - including prices, stock, and assortment.

PriceShape offers an overview of competitors' product prices, displayed in a personalized dashboard. Users also receive dynamic pricing rules and strategies, so that customers gain the pricing agility they need to improve decision-making, based on their competitive situation.

The competitive pricing knowledge can be used in a Google Shopping feed. Through a feed editor, it's possible to insert price tags into a feed, which allows for ad spend to be directed at the products that are the most competitive. This intelligent segmentation of CPC campaigns prevent wasting ad spend, and boost ROAS.