Name: Primo
Price: 50 USD
Author: Primo Survey

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Primo Survey is a free online survey software and questionnaire tool provided by Primo Survey Software. According to the vendor, this tool is designed to assist businesses of all sizes in creating, distributing, and analyzing surveys and polls. It is said to be suitable for various professions and industries such as market research professionals, human resources departments, customer experience teams, event organizers, and non-profit organizations.

## Key Features

**Create Surveys**: According to the vendor, Primo Survey allows users to easily create professional online surveys by designing them from scratch or customizing existing templates from the integrated library. Users have access to a complete set of question types and can choose from predefined or custom styles to enhance the survey's appearance.

**Collect Responses**: The vendor claims that surveys can be distributed using web links, emails, and social media platforms to collect real-time responses. Primo Survey also offers an integrated mailing system for sending email invitations, tracking responses, and sending reminder notices. Additionally, surveys created with Primo Survey are optimized for desktops, mobile devices, and tablets.

**Analyze Results**: According to the vendor, users can view survey or poll results in real time through the professional reporting system. The software provides a summary of responses and allows users to zoom in to analyze specific answers. Data can be exported for further analysis using tools like Excel or SPSS, and can be exported in Excel or PDF reports for a printer-friendly format.

**Data Security**: Primo Survey claims to prioritize data security and integrity by hosting the software in a secure location and regularly updating it with the latest security patches. The site is constantly monitored to ensure it is always up and running, guaranteeing the safety of user data.

**Unlimited Surveys and Questions**: Primo Survey states that users can create unlimited surveys with unlimited questions of various types. Question types include single and multiple choice (horizontal and vertical), matrix single and multiple choice, free form response, and side by side matrix. Users can view the summary report online and access details for each respondent. Data can be exported to raw data files, Excel, or PDF formats.

**Customizable Look and Feel**: According to the vendor, users have the flexibility to customize survey and page titles, descriptions, and even add their company's logo to surveys. They can also customize the text for survey navigation buttons and choose to display or hide page and question numbers.

**Create Online Polls**: Primo Survey enables users to create online polls with single or multiple choice questions. Polls can be set to automatically close at a certain date, and users can choose from existing poll themes or create their own. Images or YouTube videos can be added to polls, and poll results can be viewed online or exported into XML or CSV files. The software also allows tracking of IP addresses to prevent fraud, and poll language can be customized.

Basic

Free

Startup

Premium

Retently

Corporate

Dedicated

eSurveysPro.com

Primo

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Primo Survey

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Survey Automation

Features related to automating/triggering survey processes such as publishing and reporting.

Notifications and alerts

Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.

Calendar/scheduling

Allows users to schedule start and/or end dates for surveys.

Primo

Overview

What is Primo?