Prismana

Prismana is an online lead attribution and ROI calculation platform that aims to simplify and streamline businesses' marketing efforts. According to the vendor, Prismana targets small to mid-sized businesses and is intended for use by marketing and sales directors, salespeople handling inbound calls, and companies that receive leads from various channels such as organic, paid advertising, social, referral, and email marketing. It is also suitable for businesses using call queues/hunt groups to route calls and those utilizing Customer Relationship Management (CRM) systems.

Key Features

Simple: According to the vendor, Prismana is designed to be a simple and easy-to-use solution for businesses. It claims to have a short implementation time of approximately 15 minutes. The platform requires dedicated phone numbers, emails, contact forms, or other means of customer contact to be configured, without necessitating changes to a business's existing email, phone, and CRM systems.

Non-disruption: Prismana aims to ensure that every customer from all measured channels is directed to the right place without disrupting or requiring any changes to a business's existing systems. The vendor states that businesses only need to have their contact mechanisms properly configured.

Cost Effectiveness: Prismana offers a flat fee pricing structure, which the vendor claims makes it a cost-effective choice for businesses. Unlike usage-based solutions, Prismana does not become more expensive as the business grows. It is said to eliminate the need for expensive call tracking platforms and lead capture solutions, potentially saving costs by utilizing existing phone systems with unlimited minutes.

Measure What Matters: According to the vendor, Prismana allows businesses to track and measure their marketing efforts effectively. It claims to capture leads from various channels, including organic, paid advertising, social, referral, and email marketing. The platform is said to display calls to action that generate data naturally taken in by existing systems, enabling businesses to measure their success. Prismana is said to provide full metrics detailing call tracking and lead capture.

Scalability for Any Business: Prismana is marketed as a scalable solution suitable for small to mid-sized businesses of any size. The vendor claims it can accommodate businesses with multiple salespeople handling inbound calls and is designed to handle leads from different channels, ensuring scalability as traffic and leads increase.

Home Grow Your Own Solutions: Prismana allows businesses to use their own phone numbers and current systems, potentially avoiding excessive costs. The vendor states that it works with businesses' existing phone systems, ensuring compatibility and ease of use. The platform is said to ensure businesses can keep their phone numbers, preventing any delays or complications in switching solutions.

Keep Your Phone Numbers: According to the vendor, Prismana enables businesses to retain their phone numbers, potentially preventing the need to pay for usage or risk delays in reclaiming numbers. It ensures that businesses can continue using their phone numbers with their existing systems.

It's All About Intelligence: Prismana is marketed as a solution that helps businesses improve their existing systems by making them more intelligent. According to the vendor, the platform enhances the effectiveness of businesses' email, phone, and CRM systems without requiring them to change their entire infrastructure. Prismana is said to remain invisible to customers, ensuring a seamless experience.

No Need to Go "All In": The vendor claims that Prismana does not require businesses to fully commit or make drastic changes to their operations. It allows businesses to incorporate the platform without disrupting their existing processes. According to the vendor, the platform can be easily implemented and used alongside current systems.