Promo2Go

A quick and automated analysis of promotional effectiveness

Promo2Go calculates and visualizes promotional effectiveness. The automated evaluation of all promotions replaces manual work and the resulting insights are made available by storylines. The insights displayed on the dashboard support informed decisions on future promotional and demand planning by looking at the short term and long term benefits on share development, incremental ROI on promotion spend, and margin impact.

With Promo2Go, users gain:

- Automated evaluation: Each promotion run is instantly evaluated to understand the impact on the line item and the brand.

- Standardized analysis: Promo2Go provides a logical analysis path for all stakeholders and guides you through the relevant steps while looking at the same data for different perspectives.

- Identification of the drivers of promotional effectiveness: Gain a deeper understanding of the drivers behind the effectiveness of promotion and compare which mechanisms to use.