Name: PromoPRNT
Author: Star Micronics

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PromoPRNT is a cloud-based service provided by Star Micronics that enables retailers to create and distribute promotional content directly from their point-of-sale (POS) systems to receipt printers. According to the vendor, PromoPRNT is designed to cater to businesses of all sizes, including small independent retailers to large chain stores. It is utilized by various professions and industries such as retailers, hospitality businesses, restaurants, entertainment venues, and convenience stores. PromoPRNT aims to enhance customer engagement and drive sales through its convenient and effective features.

## Key Features

**Simple Set-up**: According to the vendor, PromoPRNT offers a straightforward set-up process that allows retailers of all skill levels to integrate the service easily with their existing POS systems and receipt printers.

**Developer Friendly**: PromoPRNT provides web APIs that allow seamless integration with Star Micronics Cloud Services, according to the vendor. Developers can leverage these APIs to connect their POS peripherals, such as receipt printers, to the cloud service and enhance the functionality of the retail system.

**Device Management**: The vendor claims that PromoPRNT offers device management capabilities, enabling retailers to remotely configure and manage their receipt printers via the cloud. This feature streamlines store operations by providing centralized control and monitoring of receipt printers.

**Digital Journal**: PromoPRNT includes a digital journal feature that allows retailers to store and manage electronic copies of receipts, according to the vendor. Retailers can conveniently access and retrieve digital receipts from the cloud, catering to customers who require copies of their past purchases.

**Printed Promotion Cloud Management**: According to the vendor, PromoPRNT enables retailers to create and manage promotional content in the cloud, which can be directly printed on receipts. Retailers can design and customize coupons, discounts, surveys, and other promotional offers to enhance customer engagement and drive sales.

**Real-time Printer Status**: PromoPRNT offers real-time printer status monitoring, according to the vendor. Retailers can receive notifications and alerts regarding printer errors, paper jams, low ink levels, and other issues, ensuring timely maintenance and minimizing downtime for smooth store operations.

**Free Services for POS Applications**: The vendor states that PromoPRNT provides several free services for any POS application. These services include device management for receipt printers, digital journal storage, and cloud management of printed promotions, allowing retailers to optimize their store operations without additional costs.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

Opal

Opal Pro

Teams Pro

PromoPRNT

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Star Micronics

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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What is PromoPRNT?