Name: Prospector
Author: Silver Egg Technology

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Prospector, developed by Silver Egg, is an AI marketing tool designed to assist businesses in identifying and engaging potential customers. According to the vendor, this tool visualizes the potential customer base for each product and provides marketing strategies. Prospector is suitable for companies of all sizes, including small businesses to large enterprises, and is utilized by marketing professionals, sales teams, e-commerce companies, retailers, and digital marketers across various industries.

## Key Features

**Prospect Scoring**: According to the vendor, Prospector utilizes AI to analyze user behavior and assign a score to each potential customer based on their match with a particular product. This scoring is determined by factors such as purchase history and user preferences, allowing businesses to create a ranking of potential customers.

**Instant Approach with Email/LINE Delivery Tool**: The vendor claims that Prospector's report dashboard enables users to create HTML email templates and track email engagement metrics. The generated prospect ranking can be used to promote products through email, while real-time monitoring allows for effective campaign management.

**Simple Design and Quick Integration**: Prospector is a Software-as-a-Service (SaaS) solution that can be easily implemented, according to the vendor. Users can swiftly start using the tool by uploading behavior information, such as purchase history, without the need for extensive system building or integration with other services. Existing users of Silver Egg's services can automatically access behavior information.

**High-Precision Outbound Marketing**: The vendor states that Prospector goes beyond traditional segmentation based on attributes like age and gender. It reflects the individual degree of matching between customers and products, enabling personalized and targeted marketing strategies for higher precision in outbound campaigns.

**Preventing "Leaving Ads" and Maximizing Lifetime Value**: According to the vendor, Prospector helps reduce the cost of promotion delivery through email and social media by pushing individual products only to users who are likely to prefer them. This tailored approach aims to avoid being perceived as spam, thereby improving user lifetime value and customer satisfaction.

**Outbound Promotion of New Products**: Prospector is positioned as a tool for effectively promoting new products to potential customers, according to the vendor. By leveraging the AI-powered prospect scoring and instant approach features, businesses can create targeted marketing campaigns to drive awareness and sales.

**Reviving Sales of Slowing Goods**: For businesses experiencing a decline in sales for specific products, the vendor claims that Prospector offers a solution. By visualizing potential customers and utilizing the prospect scoring feature, businesses can identify the most promising leads and implement tailored marketing strategies to boost sales.

**Visualizing Potential Fans for Successful Promotional Events**: According to the vendor, Prospector's ability to visualize potential customers extends beyond traditional marketing applications. It can help businesses identify potential fans who are likely to engage and participate in promotional events, maximizing the success of such activities.

**Real-Time Monitoring and Analytics**: Prospector provides real-time monitoring of email campaigns, allowing businesses to track results and make data-driven decisions. The tool offers comprehensive analytics, including email open rates and link click rates, to measure the effectiveness of marketing campaigns and optimize future strategies.

**Enhanced User Lifetime Value and Customer Satisfaction**: The vendor claims that Prospector's personalized and targeted marketing approach helps businesses improve user lifetime value and customer satisfaction. By delivering promotions tailored to each customer's preferences, businesses can enhance the overall customer experience and foster long-term relationships.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Prospector

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Silver Egg Technology

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Prospector

Overview

What is Prospector?