Provenance

Provenance is a platform designed by Provenance that aims to validate and amplify sustainability credentials for businesses. According to the vendor, the platform helps companies communicate their sustainability efforts transparently and empowers shoppers to make informed, planet-positive choices. Provenance is said to be suitable for businesses of all sizes, from small startups to large enterprises. It is utilized by professionals in various industries, including marketing, sustainability management, supply chain management, brand management, and retail.

Key Features

Sustainability Validation: According to the vendor, Provenance provides a validation and verification process for sustainability claims made by businesses, ensuring transparency and credibility in their communication.

Amplification of Sustainability Credentials: Provenance is said to assist businesses in amplifying their sustainability credentials to reach a wider audience and engage eco-conscious consumers.

Tailored Sustainability Guidance: Provenance offers an AI-powered tool called Sustainability Navigator, which is claimed to provide tailored sustainability guidance to businesses, helping them develop a sustainable strategy and messaging.

Roadmap Building: Provenance is said to support businesses in building a custom roadmap for their sustainability journey, enabling collaboration between marketing and sustainability teams.

Proof Points: Provenance offers clickable sustainability claims called Proof Points that provide evidence and validation for a brand or product's impact, according to the vendor.

Sustainability Navigator Partnership with Dotdigital: Provenance has partnered with Dotdigital, a leading marketing automation platform, to support brands in communicating their sustainability efforts, aligning marketing technology with sustainability values.

Integration with Ecommerce Platforms: According to the vendor, Provenance integrates with various ecommerce platforms, allowing businesses to seamlessly incorporate sustainability features into their online stores.

Recycle Router: Provenance provides a feature called Recycle Router, which is claimed to provide customers with clear and localized guidance on how to dispose of product packaging sustainably.

Sustainability Loyalty Schemes: Provenance highlights the potential of sustainability-led loyalty schemes to improve customer loyalty and brand perception, according to the vendor.

Comprehensive Sustainability Pages: Provenance encourages businesses to create dedicated sustainability pages on their websites to showcase their social and environmental credentials, as stated by the vendor.