Features
Top Performing Features
Uploading assets
Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.
Category average: 7.8
Asset storage
Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.
Category average: 8.6
Asset search
Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.
Category average: 7.6
Downloading assets
Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.
Category average: 8.3
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.3
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 5.9
Content analytics
Allow users to track digital asset usage and user engagement metrics across multiple channels.
Category average: 7.2
DAM Features
Features commonly found in dedicated Digital Asset Management (DAM) Software.
Uploading assets
Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.
Category average: 7.8
Downloading assets
Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.
Category average: 8.3
Asset storage
Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.
Category average: 8.6
Asset sharing
The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.
Category average: 8.4
Asset search
Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.
Category average: 7.6
Tagging system
The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.
Category average: 7.2
Content editing
Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.
Category average: 5.2
Embed codes
Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.
Category average: 7
Metadata
Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.
Category average: 7.1
User access
Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.
Category average: 7.3