Name: PureSpectrum Insights Platform
Rating: 9 (1 reviews)
Author: PureSpectrum

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Text Editors

Development

Alumni Management

Education

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Digital Rights Management (DRM)

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Asset Tokenization

Blockchain Analysis

Cloud Storage

Data Center Backup

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Network Performance Monitoring

Network Traffic Analysis (NTA)

Robotic Process Automation (RPA)

Runtime Application Self-Protection

SQL Server Performance Monitoring

Telecom Expense Management (TEM)

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Conversion Rate Optimization

Customer Advocacy

Customer Loyalty Program

Email Marketing

Employee Advocacy

Location Intelligence

Marketing Automation

Personalization Engines

Presentation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Camp Management

Card Management

Healthcare Learning Management

Online Voting

Practice Management

Revenue Cycle Management (RCM)

Tour Operator

Warranty Management

Vertical-Specific

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The PureSpectrum Insights Platform is a software solution aimed at businesses of all sizes, according to the vendor. It is designed to provide agile research solutions for collecting instant consumer insights, including quantitative consumer insights, consumer research, market research, consumer behavior, and customer insights. Market research professionals, consumer insights analysts, brand managers, marketing managers, and product managers across various industries reportedly rely on the platform to make data-driven decisions.

## Key Features

**Customizable Survey Design**: According to the vendor, the platform offers multiple question types for customized survey design, allowing users to tailor their surveys to specific research needs.

**Real-Time Field Management**: The platform reportedly offers real-time field management capabilities, enabling users to adjust sampling needs while the project is live, ensuring accurate and up-to-date data collection.

**Global Sampling**: The platform provides access to PureSpectrum's Marketplace, allowing users to conduct global sampling in over 65 countries and 35 languages, with 80+ localizations available.

**Comprehensive Results Dashboard**: Users can reportedly access a comprehensive results dashboard featuring data charts for each survey question, facilitating analysis and interpretation of research findings.

**Instant Downloadable Results**: According to the vendor, the platform offers tools for reaching the target market and analyzing data at a glance, with the ability to automate crosstabs, create data cuts, and run significance tests.

**Unparalleled Data Quality**: The platform reportedly leverages PureSpectrum's quality-first marketplace to ensure data collection from trusted sources. According to the vendor, respondents are accessed quickly and directly without third-party markups.

**Brand Tracking**: The platform reportedly helps brands understand the effectiveness of their marketing efforts over time, allowing them to create a feedback loop and potentially increase customer lifetime value.

**Concept Testing**: Users can reportedly screen, evaluate, or optimize ideas and concepts before launching them, focusing on innovation and discovering target market needs to drive acceptability in the market.

**Ad Effectiveness**: According to the vendor, the platform enables users to collect actionable insights for ad campaigns, gathering opinions on different advertisements from the target audience and tracking important metrics such as brand awareness and perception.

**Customer & Market Segmentation**: The platform reportedly offers capabilities for studying customers based on common characteristics like demographics or behaviors, aiming to provide a better understanding of market needs and desires.

SAP HANA is an application that uses in-memory database technology to process very large amounts of real-time data from relational databases, both SAP and non-SAP, in a very short time. The in-memory computing engine allows HANA to process data stored in RAM as opposed to reading it from a disk which means that the data can be accessed in real time by the applications using HANA. The product is sold both as an appliance and as a cloud-based software solution.

PureSpectrum Insights Platform

Data virtualization tools provide a virtual abstraction layer for multiple sources of data without copying or moving the data. This layer hides the technical aspects of stored data like location, structure, access language and storage technology. Data virtualization tools allow many different data sources to act as a single, consistent source for data consumers.

Data Virtualization

PureSpectrum

Data Visualization

Data Visualization software features help clients and businesses better visualize and present data.

Data Visualization Options

Provides a wide range of customizable data visualization options such as charts, graphs, maps, and tables to effectively present data.

Interactivity

Enables users to interact with the visualizations by clicking, hovering, zooming, or filtering to explore the data further.

Data Import and Export

Allows users to easily import data from various sources like databases, spreadsheets, CSV files, and APIs, and export visualizations for sharing or further analysis.

Dashboard Creation

Allows users to create interactive dashboards by combining multiple visualizations and data components into a single layout for a comprehensive view of data.

Customization Capabilities

Offers options to customize colors, styles, labels, fonts, and other design elements to tailor visualizations to specific needs and branding.

Data Filtering and Sorting

Enables users to filter and sort data within visualizations based on specific criteria to focus on relevant information and trends.

Project Collaboration Tools

Provides features for multiple users to collaborate on data visualizations simultaneously, share insights, and work on projects together.

Real-time Data Updates

Supports real-time data streaming and updates to ensure that visualizations reflect the most current information and changes.

Cross-platform Accessibility

Allows users to access and view data visualizations on different devices and platforms such as desktops, tablets, and smartphones.

Data Analytics Integration

Integrates with data analytics tools and platforms to perform advanced data analysis, derive insights, and enhance visualization capabilities.

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PureSpectrum Insights Platform

Overview

What is PureSpectrum Insights Platform?