Name: PwC Customer Link
Author: PwC

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Innovation Management

Text Editors

Development

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enterprise Feedback Management

Operational Analytics

Project Portfolio Management

Visitor Management

Enterprise

Accounting

Blockchain Payments

Crypto Asset Management

Investor Relations

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Archiving

Cloud Storage

Custom Software Development Services

Database Performance Monitoring

Endpoint Security

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Release Management

SIP Trunking

Software Composition Analysis (SCA)

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Blogging

Content Management

Creative Collaboration

Email Marketing

Gamification

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Wireframing

Writing and Proofreading Tools

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales

Data-Centric Audit Protection (DCAP)

GDPR Compliance

Security

3D Modeling

Architecture

Aviation

Internet of Medical Things

Membership Management

Municipal

Oil and Gas

Roofing

Vertical-Specific

Top Rated 2023

medium

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Azure Data Lake Storage Gen2 is a highly scalable and cost-effective data lake solution for big data analytics. It combines the power of a high-performance file system with massive scale and economy to help you speed your time to insight. Data Lake Storage Gen2 extends Azure Blob Storage capabilities and is optimized for analytics workloads.

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Availability

Performance

Usability

Support Rating

Online Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Contract Terms and Pricing Model

Tag Management

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

Mobile app tagging

Library of JavaScript extensions

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In-Person Training

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Audience Segmentation & Targeting

Customer Data Management

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

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Customer Data Governance

Data Connectors

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Data Ingestion

Data Storage

Data Visibility

Event Data

Identity Resolution

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Customer Link, from PwC, is a customer data platform that organizations can use to combine and augment data into integrated views of individuals, households, and segments of consumers or businesses, and activate personalized, omni-channel engagement.

small

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Email & Online Marketing

Lead Management

Campaign Management

Social Media Marketing

Reporting & Analytics

Platform & Infrastructure

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Triggered drip sequences

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Oracle

Klaviyo

Third-party software integrations

PwC Customer Link

Customer Data

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

This may include scoring for leads, customer accounts, buying intent, and personas.

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data consolidation and warehousing capabilities.

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

The software allows users to manipulate data and map it to known variables in the tag without custom development.

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Operating Systems	Unspecified
Mobile Application	No

PwC Customer Link

Overview

What is PwC Customer Link?

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Pricing

PwC Customer Link

What is PwC Customer Link?

Entry-level set up fee?

Offerings

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Alternatives Pricing

Oracle Marketing

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Klaviyo

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Product Details

What is PwC Customer Link?

PwC Customer Link Technical Details

Comparisons

Compare with

Azure Data Lake Storage

Tealium Customer Data Hub

Treasure Data

SAP Customer Data Solutions

Twilio Segment

Leadspace

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Zaius (discontinued)

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Lytics

Reviews