Name: Quadrant Platform
Author: Quadrant Global

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Org Chart

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Component Content Management

Data Quality

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Infrastructure Monitoring

IT Service Management (ITSM)

Identity Governance and Administration

Industrial IoT

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Relational Database Management Systems

Session Border Controllers

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

Tower Servers

Traffic Switching

Virtual Private Network (VPN)

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Intent Data

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Multichannel Retail

Sales Gamification

Sales Intelligence

Sales

Secure Service Edge (SSE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Commercial Drone

Equation Editors

Insurance Agency Management

Public Sector Software

Real Estate Property Management

Trucking Software

Vertical-Specific

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Quadrant Platform is a mobile location and POI data solution designed to power location-based services, improve digital maps, optimize operations, enhance marketing ROI, and gain a competitive edge. According to the vendor, this solution is suitable for companies of all sizes, from small startups to large enterprises, and caters to a wide range of professions and industries including marketing and advertising, business intelligence, urban planning, alternative data, retail, and transportation and mobility.

## Key Features

**Mobile Location Data**: According to the vendor, Quadrant Platform offers comprehensive and reliable mobile location data to power location-based services. It is claimed to provide accurate and up-to-date location information for improved digital maps, enabling businesses to optimize operations and improve marketing ROI.

**POI Data**: Quadrant Platform is said to offer a wide range of Point-of-Interest (POI) data, providing detailed and accurate POI information for navigation and mapping applications. The vendor states that it includes custom attributes and contextual metadata to enrich the POI data, enabling businesses to improve marketing strategies and target specific customer segments.

**Universal Data Collection**: According to the vendor, Quadrant Platform offers a universal data collection system that gathers and organizes location and POI data from various sources and formats. This streamlined and efficient process is claimed to ensure data accuracy and reliability, empowering businesses to make better-informed decisions.

**Location Data**: Quadrant Platform provides location-based business solutions for various industries, offering fit-for-purpose and authentic location data for specific needs. According to the vendor, it enables businesses to perform sophisticated analyses and derive actionable intelligence, facilitating better decision-making based on location-based insights.

**Marketing & Advertising**: The vendor claims that Quadrant Platform helps businesses optimize marketing campaigns based on accurate location data. It enables businesses to target specific customer segments and personalize marketing efforts, improving marketing ROI by reaching the right audience at the right time and place. According to the vendor, it provides insights into consumer behavior and preferences for better marketing strategies.

**Business Intelligence**: According to the vendor, Quadrant Platform enables businesses to derive valuable insights from location data for better decision-making. It provides data-driven intelligence to optimize business operations and strategies, helping businesses identify market trends, customer preferences, and competitive landscapes. The vendor states that it enables businesses to stay ahead of the competition and make informed decisions.

**Urban Planning**: Quadrant Platform offers location data and insights for urban planning and development, according to the vendor. It helps urban planners make informed decisions regarding infrastructure and resource allocation, enabling efficient city planning and optimization of public services. The vendor claims that it supports sustainable and smart city initiatives for better urban living.

**Retail**: Quadrant Platform is claimed to help retailers optimize store locations based on accurate location data. It enables personalized marketing and targeted promotions for better customer engagement, providing insights into consumer behavior and preferences for improved product offerings. According to the vendor, it helps retailers enhance the overall customer experience and drive sales.

**Transportation & Mobility**: According to the vendor, Quadrant Platform provides location data and insights for transportation and mobility solutions. It enables efficient route planning and optimization for logistics and delivery services, supports the development of autonomous vehicles and navigation systems, and helps improve transportation infrastructure to reduce congestion for better mobility.

**Alternative Data**: Quadrant Platform offers a proprietary Geolancer platform for custom data collection, according to the vendor. It collects photos, audio, video, and other bespoke data from the physical world, enabling businesses to train AI models on custom-collected datasets. The vendor states that it provides privacy-first data collection compliant with GDPR and other privacy regulations.

Winter 2017 / 10.4.6

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Location Intelligence

Quadrant Global

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

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Quadrant Platform

Overview

What is Quadrant Platform?