TrustRadius Insights
Efficient Optimization: Reviewers appreciated QuanticMind's robust bidding and reporting features that allow for efficient optimization …
Overview
What is QuanticMind?
QuanticMind is a Marketing Intelligence Platform that enables users to consolidate and manage all relevant marketing data in a single interface. This platform offers unified reporting, management as well as intelligent decision-making capabilities - eliminating the need for manual stitching of different...
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What is QuanticMind?
QuanticMind is a search engine marketing (SEM) platform from the company of the same name in Redwood City, California, launched in 2011, and formerly called InsideVault. Leveraging machine learning and predictive bidding insights, QuanticMind aims to optimize and automate search engine advertising…
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Product Details
- About
- Tech Details
What is QuanticMind?
QuanticMind is a Marketing Intelligence Platform that enables users to consolidate and manage all relevant marketing data in a single interface. This platform offers unified reporting, management as well as intelligent decision-making capabilities - eliminating the need for manual stitching of different data sources. Teams can generate reports and dashboards without any special technical knowledge or skills such as SQL.
QuanticMind promotes revenue growth by transforming data silos into actionable insights. It integrates with any business or marketing data source hence it's very flexible. The best-in-class artificial intelligence and machine learning algorithms offer optimized search engine marketing campaign performance ensuring an effective spend of ad budgets. This software was designed specifically with marketers in mind which makes it easy to use, even without a profound background in technology. QuanticMind has successfully served clients from various industries such as Consumer Goods, Leisure & Travel, eCommerce & Retail, Fashion & Apparel, Automotive, Financial Services, Education, Health, Media and Performance Marketing.
QuanticMind Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Efficient Optimization: Reviewers appreciated QuanticMind's robust bidding and reporting features that allow for efficient optimization towards goals like CPA, ROAS, and position. Multiple users have mentioned the ability to leverage data from multiple sources both publisher and internal for optimization. The software also allows for granular optimization towards profitability targets.
Easy to Use: Users found QuanticMind easy to use with a customizable dashboard that allowed them to accomplish their specific bidding goals. Navigation of the dashboard was easy, making it simple to target the correct consumer and create bid policies. Multiple users praised the automated bidding feature which helped save time while improving efficiency.
Great Customer Support: Several reviewers praised QuanticMind's exceptional customer support team who were responsive and knowledgeable in solving any issues. The trial, onboarding, account management process has been amazing according to some users.
Cumbersome Interface: Users have reported that the QuanticMind interface is difficult to navigate as it lacks personalization and an intuitive design. Some users have found navigating through the software a challenge, with certain simple functions not working on the platform.
Reporting Limitations: Reviewers have noted that real-time data for reporting is not available, while reporting visualization options are limited. The reports do not allow them to change the axis manually if they are trying to chart multiple things. Some users feel that improving workflow is necessary but it's not solid yet.
Limited Publisher Support: Several reviewers mentioned that the platform does not support all publisher functionalities, so users often need to go into the publisher to make changes. This can be time-consuming and less efficient than if these features were more robustly integrated into QuanticMind's platform.