Graphyte

Signum is a real-time marketing analytics and intelligence solution from Quantifind. It is an SaaS platform that provides big data insights (and explanations of those insights) in plain English, which the vendor says marketers can use to inform decisions about brand strategy. Signum uses attribution modeling to identify the biggest factors influencing revenue (or other KPIs). Users get started by inputting 3 years of historical revenue data to build the models. Signum also allows users to benchmark marketing performance against specific competitors or a category.