Quorum Grassroots

Quorum Grassroots is a software solution offered by Quorum Analytics, Inc. that aims to assist organizations in running effective advocacy campaigns. It is designed to cater to businesses of various sizes, including small nonprofits and large corporations and associations. According to the vendor, Quorum Grassroots provides a range of features and capabilities that can be beneficial for advocacy professionals, government relations professionals, public affairs professionals, nonprofit organizations, and trade associations.

Key Features

Targeted Letters & Calls: According to the vendor, Quorum Grassroots allows users to deliver personalized messages to lawmakers at different levels, including federal, local, regulators, and international, with the aim of driving policy change.

Personalized Message: The vendor states that users can craft tailored messages to specific lawmakers and regulatory agencies, effectively conveying their organization's stance on issues and potentially influencing decision-making.

Customizable Action Centers: Quorum Grassroots offers the ability to create custom action center websites for each campaign using drag and drop widgets. This feature allows users to align the look and feel of the action center with their organization's branding and campaign goals.

Texting & Email: The software includes built-in email and text messaging features that, according to the vendor, can be utilized to mobilize people quickly, encouraging them to take action or contact lawmakers and their staff.

Gamification & Scoring: Quorum Grassroots allows users to implement gamification elements into their advocacy campaigns. Supporters can be awarded points and levels for taking actions, and highly engaged individuals can be identified and nurtured using ladder of engagement scoring, as per the vendor's claims.

Relationship Mapping: Users have the ability to segment advocates based on their activity, district, or other criteria. This, according to the vendor, ensures that calls to action are relevant to each individual. Additionally, the software provides insights into advocates' connections with officials, which can inform advocacy strategies.

Acquire New Advocates: Quorum Grassroots offers various features to help grow an advocate list. According to the vendor, users can utilize custom sign-up forms, petitions, Facebook lead ads, social posts, and inbound texting. The software also provides tracking and reporting capabilities to measure the effectiveness of different acquisition channels.

Chapters & Affiliates: The software allows users to provide their chapters with their own branded platform, giving them autonomy in creating campaigns. At the same time, users can maintain a top-level view and manage permissions, as per the vendor's claims.

Report on Acquisition Performance: Quorum Grassroots enables users to generate reports and analytics to measure the effectiveness and performance of their grassroots campaigns. The vendor states that visual charts, sheets, and dashboards are available to gain insights into the impact of the campaigns and make data-driven decisions.