RealEye

RealEye is an online research platform with webcam eye-tracking capabilities. According to the vendor, it is designed to assist businesses and researchers in understanding user attention and emotions while interacting with various stimuli such as images, videos, and live websites. RealEye is said to be suitable for freelancers, small to large companies, students, and universities. The product is commonly used by market researchers, user experience (UX) designers, advertising and marketing professionals, product managers, and academic researchers.

Key Features

Webcam Eye-Tracking: RealEye utilizes AI algorithms to predict a person's gaze point by analyzing images from the webcam in real-time, with the aim of providing accurate gaze point predictions.

Attention & Emotions: According to the vendor, RealEye measures both attention and emotions of participants by analyzing eye movement parameters and interpreting facial muscle movements using the Facial Action Coding System (FACS).

Simple study setup: RealEye offers an easy-to-use interface for setting up studies, providing various stimuli options, clickable areas as triggers, and the ability to add follow-up questions.

Head movements watcher: RealEye includes a feature that monitors participants' head movements during the study to ensure accurate eye-tracking results and minimize tracking errors, as claimed by the vendor.

Multilingual instructions: The vendor states that RealEye supports multilingual instructions, allowing researchers to conduct studies with participants from different language backgrounds.

Immediate results: RealEye provides immediate results, including heatmaps, gaze and fixation plots, and data analysis options, enabling researchers to quickly assess participant behavior and make data-driven decisions, according to the vendor.

Data export & API: RealEye offers data export functionality, allowing users to download raw and processed data in CSV format. Additionally, the product provides an API for seamless integration with other software or platforms, as claimed by the vendor.

Filter participants: RealEye allows users to filter participants based on age, gender, data quality, or tags, providing the ability to gain deeper insights into different demographics or target audiences, according to the vendor.