Name: Realeyes
Author: Realeyes

Help Desk

Web and Video Conferencing

Customer Support

Version Control

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Policy Management

Project Portfolio Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Converged Network Adapters (CNAs)

Data Catalog

Data Center Networking

Data Integration

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed DNS

Managed File Transfer (MFT)

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Mobile Device Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Observability

Server Management

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Customer Journey Analytics

Digital Asset Management

Email Marketing

Marketing Analytics

Marketing Automation

Mobile Advertising

Mobile Analytics

Press Release Management

Product Information Management (PIM)

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Presales

Sales

Civil Engineering

Construction Workforce Management

Dental

Loan Servicing

Patient Engagement

Revenue Cycle Management (RCM)

Vertical-Specific

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Amazon AWS

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Oracle

PreView Ad Testing by Realeyes is an AI-powered solution aimed at maximizing the impact of ad performance across media platforms. According to the vendor, this tool allows marketing professionals, advertising agencies, brand managers, market researchers, and media planners to evaluate, predict, and optimize the effectiveness of ad creatives. It is suitable for a range of business sizes. PreView Ad Testing provides insights to enhance audience engagement and potentially drive brand awareness, conversions, and sales lift.

## Key Features

**A/B Test Creative Performance**: According to the vendor, users can evaluate the effectiveness of different versions of ad creatives, predict their efficiency, and assess their impact on audience engagement.

**Ad Format Performance**: The vendor claims that users can understand how different ad formats perform in capturing audience attention and eliciting emotional reactions. They can also analyze the impact of ad format choices on overall ad effectiveness.

**Amplify Effect of Your Media Mix**: According to the vendor, users can determine the best media mix for their ad campaigns to potentially maximize impact and reach. They can also identify the optimal platforms and channels to deliver ad content for potential maximum audience engagement.

**Analyze to Optimize**: The vendor states that users can generate easy-to-understand decision reports, portable data, and dashboard analytics. They can access snapshot summaries in PowerPoint format for quick and convenient analysis, export data to Excel spreadsheets for further analysis and customization, and visualize attention and reaction traces through interactive dashboards for in-depth analysis.

**Brand Lift**: According to the vendor, users can potentially increase brand awareness by capturing audience attention, as a 5% increase in attention is claimed to lead to a 40% increase in brand awareness. They can also measure the impact of ads on brand perception and recognition.

**Conversions**: The vendor claims that users can improve conversion rates by capturing and maintaining audience attention, as a 55% increase in conversion rates has been observed with high attention ads. They can also understand how attention levels may impact the likelihood of conversions.

**Sales**: According to the vendor, users can potentially drive sales lift by delivering impactful ad creatives, as an 18% increase in sales lift has been observed with high attention ads. They can use attention and reaction measurement to predict sales outcomes with 75% accuracy.

Realeyes, headquartered in London, uses computer vision and emotion AI to measure human response to advertising so brands can create better customer experiences that drive growth.  The service is used by marketers and publishers like Mars Inc., Church & Dwight and Warner Media, who rely on Realeyes to measure consumer attention and emotion at the speed and scale of AI.

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Realeyes

Tools for measuring the effectiveness of marketing campaigns.

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TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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What is Realeyes?