Name: Realytics
Author: Realytics

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Feature Management

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Workflow

Enterprise

Accounting

Accounts Receivable

CTRM

Travel Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Change and Configuration Management

Cloud Migration

Cloud Storage

Configuration Management

Data Deduplication

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Migration

Mobile Data Security

Mobile Identity

Network Performance Monitoring

SaaS Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Aviation

Banking

Geographic Information

Insurance Agency Management

Insurance Claims Management

Physical Therapy

Vertical-Specific

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Realytics is a provider of TV and radio analytics solutions aimed at measuring the impact of advertising campaigns on digital channels. According to the vendor, their suite of tools allows marketing professionals, advertising agencies, media planners, TV and radio broadcasters, and digital marketers to optimize media plans and transform TV and radio into potentially effective acquisition channels. The vendor emphasizes real-time measurement and analysis to help businesses leverage TV and radio to drive web traffic, app downloads, phone calls, and enhance brand effectiveness.

## Key Features

**TV & Radio Analytics**: According to the vendor, the solution enables the measurement of the impact of radio and TV campaigns on digital channels with real-time measurement and analysis. It also allows tracking of the direct and indirect impact of TV and radio campaigns on driving web traffic, app downloads, and phone calls.

**Ad Performance**: The vendor claims that the solution can measure the performance of TV and radio ads in driving web traffic and predict their impact on digital channels. It also offers the ability to analyze the brand effect of TV and radio campaigns on digital channels and track their digital follow-up to optimize media plans.

**Predict Impact**: The vendor states that businesses can predict the impact of TV and radio campaigns on digital channels using this solution. It also provides the ability to analyze the effectiveness of these campaigns in driving web traffic, app downloads, and phone calls. The solution claims to offer the capability to optimize media plans based on predictive analytics to maximize ROI.

**Brand Effect**: According to the vendor, the solution allows measurement of the brand effect of TV and radio campaigns on digital channels. It offers analysis of the impact of these campaigns on search activity, identification of the geolocation and demographic profile of viewers, and measurement of the complementarity of TV and online video campaigns.

**Digital Follow-up**: The vendor claims that the solution can help convert engaged TV and radio audiences into digital channels, capitalizing on TV investments by turning viewers into digital customers. It also provides the ability to track the digital follow-up of TV and radio campaigns to optimize media plans and transform TV and radio into potentially effective acquisition channels.

**Programmatic TV**: According to the vendor, businesses can buy TV campaigns based on performance rather than just audience using this solution. It offers automation of the buying process of linear TV campaigns, simulation of media shots, and selection of the best media plan using AI. The solution claims to automate and simplify the purchase of TV campaigns.

**Adkymia**: The vendor states that this solution automates the construction of media plans based on drive-to-web performance. It simplifies the TV buying process and makes TV accessible to businesses with any budget. According to the vendor, the solution automates and optimizes TV campaigns using AI and predictive analytics. It aims to provide TV as a new acquisition channel for digital marketers.

HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.

10,000 Page Views

25,000 Page Views

50,000 Page Views

HitsLink

Yottaa automates the monitoring and optimization of eCommerce sites.

Yottaa Insights

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Yottaa

Realytics

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Realytics

Overview

What is Realytics?