Use Redfin, If you want REALTORS to be obsolete!
Use Cases and Deployment Scope
I use Redfin when my clients have somehow mistakenly ended up using Redfin's platform. I have to reference back and forth between MLS and Redfin. Redfin gives its visitors a misperception of their own homes' values. The potential client's home values, Redfin gets used to obtain free from our REALTOR paid for and accurate MLS info site. They lure the potential client in by giving a false sense of their home's value. Then OUR REALTOR LEADS are sold back to us for a referral fee! They're trying to no longer utilize REALTORS as if we should serve 0 purposes in a real estate transaction. NAR needs to be more aware if they're not already. Redfin is part of the "Big 3" competitors for us REALTORS.
Pros
- Attracts REALTORS LEADS.
- Sells us REALTORS, our own leads back.
- Mess up the Buyers or Sellers perception of their true homes values.
Cons
- Put the Realtor back into the deal, as significant as ever!
- Stop messing up the formula for pulling comps. Compare apples to apples.
- Stop selling REALTORS back Their own leads.
Most Important Features
- They could possibly bring me leads for a fee.
Return on Investment
- They've messed up the way comps are pulled. The comparisons are not apples to apples but apples to oranges.
Alternatives Considered
Zillow
Other Software Used
Homesnap, Realtor.com