Name: RegioGraph
Author: NielsenIQ

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Functional Testing

Image Recognition

Java Technologies

Service Mesh

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Email Spam Filter

Emissions Management

Privacy Policy Generators

Enterprise

Accounting

Digital Banking

Finance and Accounting

401(k)

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Deduplication

Data Privacy Management

Data Science

DevSecOps

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

IoT Device Management

Managed Private Cloud

Migration

Network Performance Monitoring

Sensitive Data Discovery

Testing Services

User Virtualization

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Digital Content Creation

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Acceleration

Sales Engagement

Sales

Secure Access Service Edge (SASE)

Security

Animation

Digital Forensics

Geographic Information

Insurance Suites

PCB Design

Physical Therapy

Tax Practice Management

Vertical-Specific

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RegioGraph, developed by GfK, is a geomarketing software designed to visualize and analyze company data on interactive maps. According to the vendor, this tool is suitable for sales and marketing professionals, expansion planning teams, controlling departments, retailers, and logistics companies of various sizes.

## Key Features

**Sales Territory Planning**: According to the vendor, users can import and display sales territories and employee assignments on digital maps. They can analyze data on maps, charts, and tables simultaneously and utilize professional tools for balancing territories based on workload and potential. The vendor also states that users can manage substitutes and develop sales hierarchies and planning scenarios. The results can be presented as reports or online interactive maps with the RegioGraph TeamConnect add-on.

**Location Evaluation**: The vendor claims that RegioGraph allows users to analyze potential and competitor influences for detailed location evaluations. They can visualize location data on digital maps and evaluate locations based on market potential and other criteria. Users can generate reports and presentations to communicate the results effectively.

**Market Analysis**: According to the vendor, RegioGraph enables users to visualize and analyze customer distribution on maps. They can evaluate sales structure and market potential, utilizing GfK purchasing power data for deeper insights. The vendor also claims that users can discover untapped market potential and support multi-channel campaigns with market data insights.

**Online Result Sharing**: The vendor states that users can share results online with colleagues using the RegioGraph TeamConnect add-on. This feature allows for collaboration and streamlined communication for decision-making. Results can be presented as interactive maps for easy understanding.

**Data Import and Calculation**: According to the vendor, RegioGraph allows users to import and link data from various sources. They can calculate and analyze data for meaningful insights, utilizing GfK geodata for accurate spatial analyses. The vendor also claims that the software includes efficient features for data import and calculation, saving users time.

**Map Visualization**: RegioGraph enables users to display data on digital maps for visual analysis. They can customize map views and layers, utilizing different map types and styles. The vendor states that users can highlight regions of interest with color-coded maps, enhancing data interpretation with clear visualizations.

Mapbox is the location data platform for developers building custom geospatial features into mobile, web, and on-premise applications.

Starting Price

Mapbox

Professional

Agency

Partner

Grade.us

RegioGraph

Location Intelligence

NielsenIQ

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

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Location Intelligence Software

RegioGraph
Formerly GfK Geomarketing

Overview

What is RegioGraph?