Name: What is Relative Insight?
Uploaded: 2022-07-11T17:11:21.000Z
Duration: 1 min 38 s
Description: From Text Summit 2022, a selection of Relativ Insight customers explain how they use the technology, its most practical applications, and why text analytics is the future of qualitative research.

Customer Training

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Batch Management Software

Cross-Browser Testing

Functional Testing

Mobile App Development

PHP Frameworks

Product Analytics

Virtual Reality

Development

Learning Management

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

Enterprise

Accounting

Crypto Tax

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Storage

Consulting and Advisory Services

DevOps

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

Mobile Identity

Network Performance Monitoring

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Product Configuration

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Secure Service Edge (SSE)

Security

Church Management

Construction Workforce Management

Financial Services CRM

Fleet Management

Geographic Information

Intelligent Document Processing

Internet of Medical Things

Vertical-Specific

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### Text Analysis Techniques
Users generally appreciate Relative Insight's text analysis techniques for their ability to provide detailed linguistic analysis, uncover trends, and compare datasets effectively. While some users find the platform's capabilities to be game-changing and insightful, others note limitations such as the need for improvements in handling specialized language nuances. Despite some minor drawbacks, users find Relative Insight's text analysis techniques to be a valuable tool for gaining in-depth insights from language data.

### Linguistic Insights
Users consistently praise Relative Insight's linguistic insights capabilities. They appreciate the platform's ability to uncover nuanced details within text-based data sets, enabling them to understand customer behavior, discover trends, and gain insights that were previously hidden. The linguistic analysis provided by Relative Insight is seen as a valuable tool for understanding customer sentiments, identifying behavioral segmentation, and tracking changes in customer conversations over time. Despite some minor limitations mentioned by users, such as the need for more visualization options and basic statistical features, the overall sentiment towards Relative Insight's linguistic insights remains positive and impactful.

### Sentiment and Semantic Analysis
Users consistently praise Relative Insight's ability to enhance sentiment and semantic analysis, providing valuable insights and removing subjectivity from data interpretation. The platform's sentiment analysis capabilities have been lauded for offering a more detailed understanding of social conversations and surpassing traditional methods. Users appreciate how Relative Insight helps uncover hidden insights within text-based data sets, enabling them to delve deeper into nuanced feedback and sentiments. Additionally, the tool's customizable features and adaptability have been commended for aiding in the quick and effective analysis of online sentiment, ultimately augmenting research projects and providing new perspectives.

### Customer Feedback Analysis
Users consistently praise Relative Insight's ability to analyze customer feedback effectively. They appreciate the platform's user-friendly interface and the speed at which insights can be generated from collected data. However, some users have noted limitations with the automatic semantic tagger, which occasionally misclassifies words under topics. Despite this, users acknowledge the responsiveness of the Relative Insight team in addressing feedback and continuously improving the platform. The general sentiment leans towards positive, with users valuing the tool's efficiency in extracting actionable insights from customer feedback data.

### Market Research Tools
Users consistently praise Relative Insight's data analysis capabilities, citing its ability to provide quick and valuable insights from various data sets. The tool is commended for its user-friendly interface, robust features, and the support provided by the team. While some users mention occasional limitations in generating strong insights due to data set breadth, the overall sentiment leans towards Relative Insight being a reliable and effective market research tool for uncovering valuable insights and supporting data-driven decision-making processes.

### Survey and Response Evaluation
Users consistently praise Relative Insight's ability to analyze open-end survey responses effectively and efficiently. They highlight the platform's capability to uncover hidden insights within text-based data sets, enabling them to make data-driven decisions based on the rich information gathered from survey responses. Relative Insight's AI platform is commended for simplifying the analysis process and providing valuable insights that were previously challenging to extract. Customers appreciate the platform's user-friendly interface and exceptional customer service, emphasizing its importance in streamlining the evaluation of survey responses.

### Brand and Competitor Comparison
Users consistently praise Relative Insight's brand and competitor comparison capabilities. They find the platform to be highly effective in uncovering key insights about how competitors position themselves in the market and how customers perceive different brands. The ability to compare and contrast data across various sources has been particularly valuable for users in gaining a deeper understanding of brand performance and market positioning. Additionally, users appreciate the ease of use and the support provided by the Relative Insight team in utilizing the platform for brand and competitor analysis.

### Social Listening and Media Monitoring
Users consistently praise Relative Insight for its advanced social listening and media monitoring capabilities. They highlight how the platform provides a detailed understanding of social conversations, surpassing traditional sentiment analysis methods. Users appreciate the ability to analyze open-ended survey responses and gather nuanced insights from consumer feedback. Relative Insight's focus on linguistic science is commended for helping users synthesize online language with precision, elevating digital language research and analysis to new heights. The platform's user-friendly interface and unique features, such as downloadable insight cards, contribute to its value in enhancing social listening and media monitoring efforts.

### Organizational Resource Optimization
Users generally find Relative Insight's resource optimization capabilities to be a valuable asset in streamlining data analysis processes. While some acknowledge the need for human oversight in data interpretation, many appreciate the platform's ability to significantly reduce the time and resources required for thorough data analysis. The platform's clean interface, logical design, and supportive team contribute to a positive user experience, enhancing the efficiency of resource utilization for data analysis purposes.

Relative Insight has become an invaluable tool for users in solving a variety of business problems. Users have saved time and effort by leveraging the software's charts to summarize the uniqueness of their data, allowing them to quickly understand the key insights without extensive manual analysis. Additionally, Relative Insight has been instrumental in uncovering insights within large datasets that would have been difficult to discover manually, greatly improving the efficiency and effectiveness of the analysis process.

Customers have found that Relative Insight provides a better understanding of their audience's verbatim feedback, enabling them to tailor their marketing plans accordingly and make more informed decisions. The platform's ability to analyze online sentiment has proven particularly valuable, as it allows users to quickly and effectively identify and analyze sentiment across various platforms. This not only provides new insights but also validates research projects and ensures that businesses are accurately capturing public sentiment.

Relative Insight has also proven effective in addressing language misinterpretations, providing users with a platform where they can easily flag and address any miscommunications or misunderstandings. This feature helps ensure accurate analysis and prevents biased interpretations of language patterns.

Furthermore, Relative Insight aids in steering and guiding projects and initiatives by triangulating quantitative and qualitative data. By tracking success over time, users can evaluate the impact of their actions and make data-driven decisions moving forward.

The software not only helps users understand differences in language usage between topics but also enables them to analyze brand versus competitor social posts. This allows businesses to gain deeper insights into how consumers talk about their brand or topic, providing valuable information for strategic decision-making.

Relative Insight's time-saving capabilities have received praise from users, especially when analyzing reviews within large sets of data. By automating this process, users can efficiently gather customer feedback, identify trends, and make improvements based on genuine insights.

The software has also been highly regarded for its ability to help businesses track cultural trends and stay relevant in a rapidly evolving market. It uncovers hidden learnings within text-based datasets, allowing users to make the most of their available data and stay ahead of the competition.

Another key problem solved by Relative Insight is the elimination of confirmation bias. Users appreciate that the software surfaces relevant language sets instead of searching for answers that align with preconceived hypotheses. This unbiased perspective allows businesses to uncover important insights about consumer segments and validate thematic analyses.

Overall, Relative Insight's capabilities have proven invaluable in various areas, including customer analysis, competitive analysis, brand strategy development, and event preparation. The software enables users to gain unique insights, save time, and make data-driven

Out-of-the-box analysis platform: Multiple users have found Relative Insight to be a true out-of-the-box analysis platform that maximizes their analytical capability. They appreciate its ability to compare and contrast lots of data across websites or big data files, which they find very useful in presentations.

Valuable insights and easy sharing: Users praise the tool's quickness and usefulness in gaining insights on their dataset and identifying tone and themes. They find it particularly valuable to be able to combine insights and share them using the insight cards provided by Relative Insight.

Exceptional customer service: Users consistently mention the exceptional customer service provided by the team at Relative Insight. The team is described as very helpful, taking users through the tool, providing assistance in bringing insights, and demonstrating exemplary account services support.

Confusing User Interface: Some users have found the user interface of Relative Insight to be confusing, especially for first-time users. They have mentioned that navigating through the software can be challenging and may require some time to get used to.

Data Cleaning Required: Users have mentioned that the data obtained from Relative Insight sometimes contains spam or requires a lot of cleaning before producing insights. This additional effort needed for data cleaning can be seen as a downside by some users.

Limited Visualization Options: The software lacks a variety of visualization options, which some users consider a downside. They have expressed that having more diverse ways to visually represent the analyzed data would enhance their experience with Relative Insight.

InMoment’s text analytics, powered by our Lexalytics, is a software-as-a-service specializing in cloud-based text analytics and sentiment analysis. The tool unlocks insights and sentiment analysis from large amounts of unstructured text.

System Cost

RapidMiner is a data science and data mining platform, from Altair since the late 2022 acquisition. RapidMiner offers full automation for non-coding domain experts, an integrated JupyterLab environment for seasoned data scientists, and a visual drag-and-drop designer.  RapidMiner’s project-based framework helps to ensure that others can build off their work using visual workflows or automated data science.

Professional

AI Hub

RapidMiner

Relative Insight

Text Analysis

Your first project's on us! Claim your free trial of Relative Insight to quantify and visualize what's being said in masses of text data.

Relative Insight Demo

Explore: All analysis is organized into projects that are accessed from a centralized dashboard.

Questions: Projects are made up of questions that correspond to specific comparisons being analyzed.

Data library: A virtual warehouse for text data uploaded for analysis in Relative Insight.

Heatmaps: A multi-comparison visualisation tool that shows which data sets in a group are most and least different. They provide a top-level overview and visual output of competitor, product or customer segment comparisons and help identify which comparisons are worthy of further exploration.

Comparison view: A discovery tool that allows users to explore the output of the statistically significant differences and similarities in a particular comparison.

Insight cards: Collections of the most interesting, relevant and actionable discoveries that relate to the business questions being investigated for the purposes of reporting and presentation.

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There is often disparity between employee experience of an organization, and how that organization talks about its company culture. A unified employee and employer company culture is crucial to create strong identity, attract new candidates, and increase employee retention and happiness. This study examines if how creative agencies present themselves is representative of the view of its workforce, and if not – what are the learnings for its HR and talent teams.

From Text Summit 2022, a selection of Relativ Insight customers explain how they use the technology, its most practical applications, and why text analytics is the future of qualitative research.

What is Relative Insight?

During Text Summit 2022, we spoke a selection of our customers and asked them to explain how they use the technology, its most practical applications, and why text analytics is the future of qualitative research.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.